PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising

Launching with WPP Media, Butler/Till, MiQ and Others as Agentic Campaigns Move Into Market PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital environments. AgenticOS provides a system-level layer that allows agents to plan, […]

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TiVo OS Expands Entertainment Horizons with New Features, Content Partnerships, and Growing Device Footprint at CES 2026

Leading Independent Media Platform Offers a Content Rich, Seamless and Personalized Viewing Experience TiVo Platform Technologies LLC (“TiVo”), a wholly owned subsidiary of Xperi Inc. (“Xperi”), announced exciting enhancements to its independent media platform at CES 2026, including new features for TiVo OS, expanded content partnerships, greater availability on a diversity of devices, and a […]

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Focus Pocus Media Introduces a Paid Media Framework as B2B Companies Increase Digital Advertising Outsourcing

As demand for outsourced digital advertising grows, Focus Pocus Media announces a structured paid media approach designed to support faster B2B growth As B2B companies continue to reassess how they scale demand generation, an increasing number are turning to outsourced digital advertising to maintain performance amid rising costs and resource constraints. Focus Pocus Media, a […]

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From CTV Awards To CES: Brand Metrics Brings Next-gen CTV Measurement To Las Vegas

Brand Metrics’ SDK-free interactive measurement solution signals a new era of interactive CTV advertising Brand Metrics, a global leader in brand lift measurement technology, has declared a new era in interactivity and measurement in CTV as it raises the curtain on fully operational, SDK-less interactive formats and pause-ad capabilities. Already in use with Tier 1 […]

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