AI-driven environments demand content that is human-readable yet machine-interpretable, redefining how brands approach design and SEO performance metrics.
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Google added Google NotebookLM to the list of Google crawlers, under the list of user-triggered fetchers. Google said they added this user-agent “based on feedback."

Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update on your profile and what information to share with your visitors – amongst other suggestions and insights.

Google upgraded the Try On feature to now support shoes, in addition to other forms of clothing. Plus, Try on will soon also work in Australia, Canada and Japan, Google announced.

Google AI Mode is now available in over 200 countries and territories. Google said they are expanding AI Mode to “more than 35 new languages and over 40 new countries and territories."

Google announced it will replace the “Ad networks" blocking control from Brand safety within in AdSense with a new "Authorized Buyers" blocking control. This will start on November 6, 2025, the company said.

While I was offline, it seems the chatter within the SEO industry spiked around the topic of search ranking volatility. It is harder to confirm the volatility, now with the tools recalibrating, but it does seem something started around Tuesday, October 7th, into the 8th.