Collaboration leverages ad serving technology, unified workflows, integrated billing and reporting to unlock mid-to-long-tail activation within Retail Media Networks Criteo, the global platform connecting the commerce ecosystem, and Mirakl Ads, the retail media solution from the global leader in eCommerce solutions, announced a global integration to unlock untapped opportunity of retailers’ mid-to-long-tail advertisers, driving unprecedented […]

For years, marketers have relied on big tech platforms for reach and visibility. But that trust is starting to wear thin. Algorithms shift without warning, privacy rules get stricter, and monetization models change seemingly overnight. The digital ground keeps moving — and that’s pushing more marketers to rethink where they invest their time, energy, and […]

Creating high-performing ads across multiple channels can be time-consuming and expensive. Marketers are expected to be copywriters, designers, analysts, and campaign strategists—all at once. What’s more, the pressure to launch quickly, scale effortlessly, and outshine competitors is only growing. That’s where an intelligent and flexible ad creation platform can be a game-changer. Picsart Ad Maker …

Adform is uniting its omnichannel media buying platform with Airtory’s dynamic and interactive ad formats to unlock game-changing CTV engagement at scale Adform, the most powerful and safe media buying platform built for game changers, announces a strategic partnership with Airtory, the world-leading creative management platform, to transform Connected TV (CTV) ad engagement. Brands and […]

Traditional ranking metrics are less reliable in today’s AI-driven SERPs. Understand why average position misleads and what to track instead.
The post Is It Time To Remove Focus From Average Position In GSC? appeared first on Search Engine Journal.

Google’s June 2025 core update is now done rolling out, it took 16 days and 18 hours to complete. The core update started on June 30, 2025 at around 10:34 am ET and ended on July 17, 2025 at around 4:18 am ET. Google posted saying, “The rollout was complete as of July 17, 2025."

Now that is funny 😂 https://t.co/pKlFkskJVw — Mike Martin (@MikeMartinGB) Jul 17, 2025 from Twitter https://twitter.com/MikeMartinGB July 17, 2025 at 10:33AM

Collaborations with Bauer Media, Immediate, and Netmums underline Utiq’s commitment to enable better marketing performance and ROI in the premium open internet. Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the confirmation of Virgin Media O2 and Vodafone as its […]