Edge226, a mobile-first performance marketing platform, announced its acquisition of Adscend Media, a leading provider of rewarded advertising solutions. The acquisition strengthens Edge226’s offering, adding Adscend Media’s proven rewarded ad formats—most notably its industry-leading Offerwall—to Edge226’s existing in-app and CTV channels. Through this strategic expansion, Edge226 will deliver a comprehensive cross-channel solution, empowering mobile apps […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google announced the June 2025 core update finished after just over 16 days…

Cyabra Strategy Ltd., the AI-powered platform for real-time disinformation detection, has announced the launch of its advanced deepfake detection tool designed to help brands and governments counter the growing threat of AI-generated “synthetic” media. The new capability uses artificial intelligence to analyze images and videos for signs of manipulation, providing rapid verification of content authenticity. […]

Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and control are […]

New global integration brings seamless cyberfraud protection & AI traffic control to Arc XP customers DataDome, the leader in cyberfraud protection, announced a global technology partnership with Arc XP, the operating system for modern media, that empowers digital publishers to detect, control, and monetize Large Language Model (LLM) traffic through a direct integration with ArcXP’s […]

Appian , announced the appointment of David Crozier to the position of Chief Marketing Officer, effective July 21, 2025. He will report to Appian’s CEO, Matt Calkins. Crozier brings more than 20 years of marketing experience to Appian. He was Vice President of Marketing at Hewlett Packard Enterprise (HPE) where he led global marketing, first for HPE Services, […]

Through Acquisition, Rokt Expands Its Network and Enables Retailers to Transform Their Ecommerce Checkouts into Curated Ecosystems of Third-Party Inventory Rokt, the global leader in ecommerce, unlocking real-time relevance in the moment that matters most, is expanding its ecommerce product offering, announcing that it is acquiring Canal to help clients unlock new revenue streams. This strategic […]

Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business Officer for Gracenote, effective July 2025. Ryan will lead all go-to-market activities designed to drive growth and capitalize on near- and long-term opportunities in the rapidly evolving media landscape. Ryan will oversee Gracenote’s global sales, […]

Flamel.ai, the AI-powered marketing hub purpose-built for franchises and multi-location brands, has officially launched its most anticipated product update yet: automated, localized social advertising tools designed to help franchisors scale paid campaigns across every location faster, smarter and with bigger returns. Franchise marketers can now launch, manage and optimize social ad campaigns across all of […]