Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.

A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts.

Here’s how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.

AI Overviews are drying up top-funnel clicks. SEO and paid teams must align on buyer intent and bottom-funnel wins.

Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.

Do you know who you’re really competing against? Here’s how the Google Ads Auction Insights report can give you a huge competitive advantage.

GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.

LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.

Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.

Overwhelmed by GEO, AEO, and LLMO? Learn how to cut through AI search hype and evolve your SEO strategy without starting from scratch at MozCon.