Many businesses increase advertising budgets, expecting immediate growth in conversions and revenue. In theory, allocating more funds to digital advertising should translate into greater visibility, higher engagement, and stronger sales performance. However, in practice, simply increasing ad spend does not guarantee improved outcomes. In many cases, businesses discover that scaling their advertising budgets amplifies existing […]

Reply announced a new partnership agreement with AI leader Mistral AI aimed at accelerating the adoption of local, customizable, secure and enterprise-grade generative AI solutions at scale. At the core of the collaboration is a shared vision of frontier AI, designed to enable organizations to adopt AI solutions while ensuring data control, protection of sensitive information, compliance […]

Despite nearly 50% of viewers now tuning in via addressable channels, many marketing budgets are still stuck in the past. The gap between consumer behavior and advertiser expertise is wide—but it’s also your biggest competitive advantage. Go Addressable has officially launched the Foundation for Addressable Advertising, a premier three-tiered certification program designed to turn agencies…

Artificial intelligence (AI) has become a fixture in retail marketing conversations, but a persistent gap remains between what AI promises and what it actually delivers for marketing teams day to day. The issue isn’t capability, it’s context. Many retail marketing teams spend the majority of their time finding answers and only a proportionally small amount…

TL;DR: Based on the rubric used for this review, GreenBanana SEO ranks first for companies that want strong execution across traditional SEO, AEO/GEO, and AI-era citation visibility. Public-facing materials point to a clear AI-search point of view, enterprise-level execution, cross-channel capabilities, and a structure-first approach built around retrieval, trust, and citations. This guide is updated…

Shopping searches are no longer safe from AI Overviews. A new study of 20.9 million SERPs shows AI summaries spreading fast.

Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.

A new response from Google to the UK’s CMA revels that Google is working on developing an Opt-Out for Generative AI search features.

Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.

Join us April 1 for the first SMX Now, featuring iPullRank’s presentation: AI Search Picks Winners: Here’s the GEO Strategy Behind It.