Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers.
The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor but for Search Console, plus this just builds reports and doesn’t do actions – yet.

Google Merchant Center is now beta testing regional member pricing, where you can offer different member prices based on the shopper’s regions. This will essentially override the member price in the regional inventory feed.

If you look at some of the profiles/sites in your Google Search Console performance reports, you may notice a significant increase in the average position being reported. This happened when Google removed the num=100 parameter and is likely due to scrapers not messing up your data.

Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true.

Control AI visibility and server strain with a log-validated index of bots, complete with user-agent strings, official IP ranges, crawl rates, and allowlist/block best practices.
The post Complete Crawler List For AI User-Agents [Dec 2025] appeared first on Search Engine Journal.

Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface. This button, in this example, shows the text “Learn more."

For two decades, the rules of visibility on the web were simple: publish content, rank for keywords, monitor traffic, tweak. Then AI became mainstream and changed everything in powerful yet complex ways. The short version? Search is no longer about “ten blue links.” It is now all about answers. Full transparency, I’m a fan of […]