The 2026 State of Performance Marketing Report: How Inflated Signals, AI Noise, and Disconnected Tools Are Derailing B2B Growth

Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes. DemandScience, a global leader in B2B performance marketing solutions, published the “2026 State of Performance Marketing Report: Exposing the Marketing Data Mirage,” featuring insights from hundreds of marketing leaders, revealing the extent to which misleading […]

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Adform Strengthens Omnichannel Media Buying With Strategic Acquisition Of Goldbach’s Advertising Technology Division, Splicky

Adform, Europe’s leading independent media buying platform, today announced the acquisition of Splicky, the advertising technology division of Goldbach Group, one of Switzerland’s largest advertising marketers. Founded in Berlin, Splicky has built a strong footprint across the DACH region and is a recognised leader in Digital Out-of-Home (DOOH) advertising. The acquisition strengthens Adform’s global omnichannel […]

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AI Boosts Analytics to Empower Enterprises, ISG Says

Analytics software modernizes to meet new generation of requirements for more intelligent business decisions and actions, new research says Analytics software is being transformed into an AI-powered asset that is essential to business strategies in all industries, enhancing organizations’ ability to prepare and use data for competitive advantage, according to new research from global AI-centered […]

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Ecer.com Redefines Cross-Border B2B with an All-in-One Mobile Ecosystem

As global commerce shifts from stationary desks to the palms of hands, recent industry data reveals that over 70% of cross-border procurement is now initiated or completed via mobile devices. Leading the charge in this digital transformation, Ecer, a world-class mobile B2B marketplaces, has announced the enhancement of its mobile ecosystem, integrating AI-driven data and […]

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Wondershare Announces Strategic Collaboration with Topaz Labs to Bring Industry-Leading AI Video Enhancement to Its Creative Software Ecosystem

Wondershare, a global leader in creative and productivity solutions, announced a strategic collaboration with Topaz Labs, a pioneer in AI-powered video enhancement. As part of the initial rollout, Topaz’s diffusion-driven enhancement model, Starlight, has been integrated into Wondershare’s all-in-one AI Video Converter & Enhancer, UniConverter, with plans to expand the integration across additional products—including Wondershare […]

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