Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme limit, enhanced asset group import, Content Targeting now generally available, Location targeting improvements and Autogenerated assets in Responsive Search ads.
Over the past few weeks, Google has been showing AI Overviews for local packs, leading some businesses to see huge drops in visibility for their Google Business Profile and local listings. Some businesses are seeing 50% declines or more because of the local pack change.
Google AI Overview Local Pack Leading To Huge Drops In Visibility Read More »
Rajan Patel, the VP of Engineering for Search, said on X that Google is making “changes to ranking" to remove prediction content from showing up in the Google Search top stories and news sections. This comes after some sites are posting "prediction" content, predicting that some sports trades may happen, that have not happened yet, and those "stories" show up in the news section as actually having occurred.
Google To Prioritize Removing Prediction News Content From Search & News Read More »
It is another week and more Google Search ranking volatility but this was a weird one. Google launched Personal Intelligence in the Gemini app and it is coming to AI Mode in Google Search. Google AI Mode new ad format…
Here are five key things investors need to know to start the trading day.
Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory.
The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
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Parloa, the premier provider of AI agents elevating enterprise customer experience, announced it has raised $350 million in Series D funding, bringing its valuation to $3 billion. The round was led by General Catalyst, with strong continued support from Parloa’s existing investors, including EQT Ventures, Altimeter Capital, Durable Capital Partners, and Mosaic Ventures, underscoring deep […]
MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer spend data to help brands and agencies precisely identify, understand, and activate their […]
Quantiphi, an award-winning AI-first digital engineering company, has been granted a patent by the United States Patent and Trademark Office (USPTO) for the AI-driven three-way document comparison capability embedded within Dociphi, Quantiphi’s generative AI-powered intelligent document management platform. The patented capability, titled “Validation system and method for concurrent visual validation of two or more electronic documents,” […]
WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites.
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