Google Ads seems to be slowly rolling out a new Google Ads experimental feature in the Google Ads Lab section named Brand Linking. Brand linking lets you “Link customers to brands," it reads.

Google announced new Business Agents, branded AI Agents, a “new way for shoppers to chat with brands, right on Search," Google said. "It’s like a virtual sales associate that can answer product questions in a brand’s voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales," Google added.

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset group to find out which creative combination works best for your Performance Max campaign.

Gives retail teams an intelligent, conversational interface to their store data Equips retail teams to ask complex questions and receive instant, curated video evidence and recommended Next Best Actions Debuting as an innovation prototype at NRF 2026, inviting retailers to co-create the future of intelligent store operations Everseen, a global leader in Vision AI solutions […]

PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers.
The post 10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 appeared first on Search Engine Journal.

Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior.
The post Agentic Commerce: What SEOs Need To Consider (ACP & UCP) appeared first on Search Engine Journal.

Sumsub, a global leader in identity verification and fraud prevention, announced it has joined the World Economic Forum’s Unicorn Community, an exclusive, invite-only program for private high-growth companies valued at over $1 billion and shaping the future of the digital economy. Sumsub Co-founder and CEO Andrew Sever will attend the 2026 World Economic Forum Annual Meeting in Davos, contributing […]

Latest product releases showcase new tiered cloud storage model paired with smarter video intelligence, security, and expanded edge hardware. March Networks, a global leader in intelligent video surveillance, announced the launch of Cloud Storage as part of its latest product and software release, showcased at Intersec Dubai. First introduced in December in collaboration with Amazon […]

WordPress community responds to the use of the official WordPress X account for “childish" trolling.
The post WordPress X Account’s ‘Childish’ Trolling Causes Backlash appeared first on Search Engine Journal.