Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI—specifically, with agentic AI, predictive modeling, and generative content engines (GenAI) becoming integral to campaign execution. At the heart of this transformation is the emergence of the MCP: a new orchestration …

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Here is a recap of what happened in the search forums today…

Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance.
The post Google Confirms CSS Class Names Don’t Influence SEO appeared first on Search Engine Journal.

Get buy-in with hard numbers: traffic, conversions, AI visibility, and cost-saving data your clients care about.
The post 5 Ways To Prove The Real Value Of SEO In The AI Era appeared first on Search Engine Journal.

Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.

Google launched a new Search Labs experiment it is calling Web Guide. It basically organizes the web search results for you by category. Google wrote, “Web Guide is an AI-organized search results page that experiments with how we find, surface and organize results from across the web."

Google Ads is adding more detailed data to RSAs, responsive search ads, reporting. Specifically, it now shows click and conversion data per RSA headline. This is instead of it just showing “good" or "bad" labels per headline.