For two decades, the rules of visibility on the web were simple: publish content, rank for keywords, monitor traffic, tweak. Then AI became mainstream and changed everything in powerful yet complex ways. The short version? Search is no longer about “ten blue links.” It is now all about answers. Full transparency, I’m a fan of […]

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know.
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Retail media has gone from a little experiment to one of the most powerful and fastest-growing advertising channels in today’s digital economy, which is focused on commerce. Amazon, Walmart, Target, and even smaller online stores are more than just places to buy things; they are full-fledged media empires with their DSPs, inventories, and brand studios. […]

Trozzolo Communications Group, an independent Kansas City–based marketing communications agency, announced the acquisition of Midan Marketing, the meat industry’s trusted full-service agency, to significantly strengthen its capabilities within the high-growth meat and agriculture sectors. In turn, this acquisition adds significant horsepower to Midan, ensuring even more powerful outcomes for clients. This strategic blending of resources […]

The initiative unites retail and technology executives around an open standard designed to prevent the erosion of customer loyalty The Retail AI Council, a retailer-built, retailer-led organization dedicated to helping retailers embrace the transformative potential of AI, announced the formation of its Shopper Context Protocol (SCP) Working Group, a cross-industry initiative dedicated to ensuring that […]

Groundbreaking research shows why leading brands are enhancing media quality, targeting efficiency and performance through data integrity optimization Compliant, a media technology company and strategic partner to the WFA, released findings from a comprehensive “Data Integrity Impact Study” that challenges fundamental assumptions about programmatic advertising quality and cost. The global study shows that advertisers can […]

New bi-directional flow fuels personalized customer journeys and AI-ready agent intelligence in the contact center Tealium announced its new integration capability with Amazon Connect, allowing global brands to power AI-driven, personalized customer experiences in the contact center using trusted, real-time data from Tealium. The integration brings together Tealium’s real-time data collection and orchestration with Amazon Connect. The […]