Everstone Capital invests significant additional capital to create a scaled platform VWO and AB Tasty, two pioneers in the optimization space, have entered into an agreement to combine, subject to customary closing conditions. This combination will create an industry-leading digital experience optimization platform offering AI-led experimentation, real-time adaptive personalization, behavioural insights and analytics. The combined entity will […]

AI Content Decisioning generates and determines the best content for customers across channels, empowering marketers to be Positionless with unprecedented Creative Power to scale CRM Marketing personalization Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, announces the launch of its newest AI agent: AI Content Decisioning. The […]

Google AI Mode is showing really light colored fonts for product pricing and inventory when you click on a product. This differs from the normal font type in the main Google Search results interface.

Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn if you will be adding Microsoft Advertising part of your marketing mix in 2026? The poll had over 200 responses, with most saying it is already included in that mix but 36% saying they will be adding it to the mix.

Yep, back on comments from Google on the LLMs.txt file. Another question came up on Bluesky asking if the fact that some Google properties still have the LLMs.txt files up, if that is some sort of endorsement from Google. John Mueller from Google said, simply, “no," it is not an endorsement.

Back in May, Google announced updates to shopping in AI Mode. One of those announcements is to help you narrow down your AI Mode results for shopping queries using query fan-out. Well, here is an example of that where Google AI Mode is prompting you to narrow down the options.

Here is a weird one – one person named Kunjal Chawhan spotted a Google AI Overview that had an HTML font strikethrough in the text. So it looks like Google is offering an answer, but it’s struck through as a false answer…

New simulation layer allows enterprises to run large-scale agent evaluations, providing insights & evidence to safely deploy, test, and continuously improve enterprise-grade AI Agents. NiCE announced the launch of Cognigy Simulator, an AI performance lab providing enterprises with the confidence, evidence, and speed they need to safely evaluate, test, deploy and scale AI Agents across […]

Understand why entity linking is becoming a strategic requirement for local SEO in AI search environments.
The post Case Study: How Entity Linking Can Support Local Search Success appeared first on Search Engine Journal.

Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search
The post Perplexity AI Interview Explains How AI Search Works appeared first on Search Engine Journal.