Has Google reached “Peak AI Overview"? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.

Influencer marketing has matured into a sophisticated discipline that demands precision, repeatability, and real-time intelligence. Brands today face escalating complexity—creator discovery, contract administration, approvals, payments, compliance, analytics, and the constant churn of platform algorithms. These moving parts overwhelm teams that rely on spreadsheets, manual vetting, and disconnected tools. The result is usually stalled growth, confusing…

The chatbot vs AI agent debate isn’t just semantic hairsplitting. Early chatbots operated on scripted responses and decision trees: paths that frustrated users the moment their question veered off-script. Anyone who’s typed speak to a human into a chat window knows this pain. Today’s customer service AI agents represent a fundamental shift: they understand context…

Marketing teams spend months fine-tuning campaigns, building nurture sequences, and aligning messaging with sales. Dashboards look healthy: CTR is up, demo requests are growing, lead scores are trending in the right direction. But when finance closes the month, the revenue line doesn’t match the marketing story. Somewhere between a prospect clicking Get started and money…