To fuel the debate in the SEO world of the topic of structured data and LLMs and AI engines, we are hearing that once again, AI engines like ChatGPT and Perplexity are not using structured data in any special way.

Last week, Google updated the design for the Google Partner Portal for advertisers. Google said the new look makes it “simpler to understand your goals and to track all your points activity."

We covered how horrific the AI-based Frankenstein recipes can be in Google Search, where it mashes up recipe steps from various publishers and acts like it is a real recipe from a source. Well, Bing had something similar but Jordi Ribas from Microsoft said they are “unshipping" the feature after the feedback was received.

The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for some advertisers. This feature allows advertisers to test multiple campaign types, budgets, and settings across campaigns in a single experiment.

This week, we covered the first core update of 2026, the February 2026 Discover core update. Meanwhile, there is an ongoing super-heated and volatile Google search rankings. Google has nothing to share about the recent unconfirmed ranking updates…

Widespread skepticism about effectiveness, with only 6% of Australians feeling online spaces are now safer New research from LoopMe, the global leader in brand performance, has revealed widespread consumer skepticism about whether under-16 social media bans actually work. The study surveyed 73,841 consumers across Australia, the United States, and the United Kingdom, revealing a disconnect between […]

This week’s PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections.
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