TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad mediation platform enabling full-scenario standardized measurement of mobile advertising. This certification signifies TopOn’s comprehensive technical ecosystem, establishing a transparent and trustworthy ad value assessment system for developers and advertisers. Why Does IAB Tech Lab OM […]

Linq, the world’s leading mobile CRM and lead capture platform, launched an integration with marketing service HighLevel in response to intense customer demand for Linq’s groundbreaking new iMessaging feature, Linq Blue. Linq fast-tracked the integration as industries popular with HighLevel’s white-labeled platform booked reservations weeks in advance for Linq Blue, which enables iMessage conversations sent directly […]

AppLovin Corporation (“AppLovin” or the “Company”), the leading marketing platform, announced the appointment of Maynard Webb, founder of Webb Investment Network (WIN), to AppLovin’s Board of Directors, as an independent director and member of the Audit Committee and Nominating and Corporate Governance Committee of the Board. “I’ve had the privilege of knowing Maynard for 13 […]

Astro transforms the Wix dashboard experience, simplifying site and business management and helping to improve efficiency  Wix.com Ltd. , the leading SaaS website builder platform globally1, announced the launch of Astro, its AI-powered business assistant. This innovative tool simplifies the user experience by allowing users to query and perform various business and back-office tasks directly […]

Backed by Brickyard, Capitalize VC, and Vast Ventures, Warrant announces $720K in pre-seed funding to simplify marketing compliance in an era of regulatory chaos. Warrant, the AI-powered marketing compliance platform purpose-built for regulated industries, announced the launch of the first AI compliance agent designed specifically to review and approve marketing materials for financial services, real […]

Content marketing remains a vital strategy for engaging audiences, building brand equity, and driving growth. In 2025, businesses ramp up investments, propelled by soaring content production demands and the widespread adoption of generative AI (GenAI). Table of ContentsContent Marketing Industry Valuation and GrowthContent Marketing Budget AllocationContent Marketing Monthly Spending by Business SizeInvestment Per Content PieceRole …

The digital gold rush is here for local businesses. Harness technology to boost visibility in 2025 — or watch competitors leave you in the dust. — Mike Martin (@MikeMartinGB) Apr 9, 2025 from Twitter https://twitter.com/MikeMartinGB April 10, 2025 at 12:51AM

Development isn’t limited to product engineers—it’s increasingly collaborative, involving sales engineers, marketers, and data teams who work together to build and maintain dynamic workflows, personalized user journeys, and integrated platforms. As tech stacks grow in complexity and expectations around speed and agility increase, businesses need collaborative coding tools that are not only efficient but AI-enhanced …