AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build granular user cohorts, measure, and optimize […]

New report analyzes over 90,000 active marketing job listings and reveals key trends in hiring, salary transparency, and remote work across the U.S. Amid rising economic uncertainty and mounting pressures such as new tariffs and a historic Wall Street selloff, marketing hiring in the U.S. showed notable resilience in Q1 2025, according to a new […]

Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, announced the appointment of Rafael (“Rafa”) Flores as its new Chief Product Officer (CPO). Flores returns to Treasure Data after most recently serving as VP of Product at 6sense, where he led groundbreaking work in generative and predictive AI, […]

Built on 18 years of proven innovation, AI Catalyst offers businesses the only comprehensive view of their AI presence and its impact across search platforms BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, announced BrightEdge AI Catalyst—the first all-in-one solution that enables brands to expand beyond traditional search strategies by […]

TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad mediation platform enabling full-scenario standardized measurement of mobile advertising. This certification signifies TopOn’s comprehensive technical ecosystem, establishing a transparent and trustworthy ad value assessment system for developers and advertisers. Why Does IAB Tech Lab OM […]

Linq, the world’s leading mobile CRM and lead capture platform, launched an integration with marketing service HighLevel in response to intense customer demand for Linq’s groundbreaking new iMessaging feature, Linq Blue. Linq fast-tracked the integration as industries popular with HighLevel’s white-labeled platform booked reservations weeks in advance for Linq Blue, which enables iMessage conversations sent directly […]

AppLovin Corporation (“AppLovin” or the “Company”), the leading marketing platform, announced the appointment of Maynard Webb, founder of Webb Investment Network (WIN), to AppLovin’s Board of Directors, as an independent director and member of the Audit Committee and Nominating and Corporate Governance Committee of the Board. “I’ve had the privilege of knowing Maynard for 13 […]

Astro transforms the Wix dashboard experience, simplifying site and business management and helping to improve efficiency  Wix.com Ltd. , the leading SaaS website builder platform globally1, announced the launch of Astro, its AI-powered business assistant. This innovative tool simplifies the user experience by allowing users to query and perform various business and back-office tasks directly […]

Backed by Brickyard, Capitalize VC, and Vast Ventures, Warrant announces $720K in pre-seed funding to simplify marketing compliance in an era of regulatory chaos. Warrant, the AI-powered marketing compliance platform purpose-built for regulated industries, announced the launch of the first AI compliance agent designed specifically to review and approve marketing materials for financial services, real […]