FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more FreeWheel, a global technology platform built for the streaming advertising industry, introduced new capabilities to its industry leading software that strengthen the connection between buyers and sellers to improve the entire […]

Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term retention. AppsFlyer released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad […]

New Integration Empowers Marketers to Directly Connect Linear TV Investments to Real-world Sales Outcomes Attain, a leading permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, announced a partnership with Samba TV, the global leader in AI technology for media analytics, to expand Attain’s incrementality measurement platform to […]

Socure offering delivers 25% absolute higher auto-prefill rates vs competition to streamline UX while uniquely enhancing fraud prevention and authentication concurrently Socure, the leading platform for digital identity verification, compliance and fraud prevention operating in over 190 countries, announced the launch of Socure’s Advanced Pre-Fill, a groundbreaking solution that redefines the customer onboarding experience, leveraging the industry’s most […]

New AI-driven platform unifies data protection across users, devices, SaaS, web, email and networks; launches with a free data risk assessment to jumpstart enterprise-wide data security Global data security leader Forcepoint announced the launch of Forcepoint Data Security Cloud, a complete, AI-powered data security platform uniting visibility and control of data everywhere it’s created, stored or […]

Digimarc Corporation , a global leader in digital watermarking and product digitization technologies, announced it will deploy one of the consumer packaged goods (CPG) industry’s largest global implementations of GS1 Digital Link-enabled 2D barcodes with Unilever. This rollout will put Unilever at the forefront of the retail industry’s preparation for Sunrise 2027, when 2D barcodes become standard […]

Veteran technology executive brings 25+ years of SaaS leadership experience to enhance company’s product innovation and technological capabilities StructuredWeb, the leading AI-powered enterprise channel communication platform, announced the appointment of Shane Edmonds as Chief Product & Technology Officer. In this role, Edmonds will lead the company’s product strategy and technology initiatives, driving innovation to further […]

LoopMe, the global leader in brand performance, announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimization PurchaseLoop solution into Microsoft Curate. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party custom data across tailored inventory packages worldwide. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party […]

Faster processing, deeper insights, and seamless integration — MediaViz AI empowers businesses to transform media into actionable intelligence MediaViz AI, a leader in human-centric AI for multimedia, announced the launch of its most advanced platform yet. This new release combines cutting-edge automation with intuitive analysis to streamline workflows, improve accuracy, and uncover actionable insights for […]