62% of global consumers now trust AI tools for brand discovery, signaling a major shift in how people search and decide Yext, Inc., the leading brand visibility platform, released The Rise of AI Search Archetypes report, a global study of how consumers are adopting — and trusting — AI tools to discover, evaluate, and choose brands. […]

PostcardMania, the $119 million marketing technology firm with over 395 staff, continues to expand its tech-driven direct mail division, PCM Integrations, by recently launching a no-code direct integration to its already robust direct mail automation offerings. This easy-to-generate technology gives marketers and business owners alike the ability to automate trigger-based mailers such as postcards, letters, brochures, or snap-aparts, […]

Cimulate introduced CommerceGPT, the first AI-native platform built for agentic commerce. CommerceGPT introduces a new category of product discovery infrastructure, purpose built for the shift from human to agentic shopping experiences. It is powered by Cimulate’s proprietary distillation via simulation approach which generates synthetic transactional information gleaned from frontier models. This synthetic data eliminates the […]

Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement.
The post Operationalizing Your Topic-First SEO Strategy appeared first on Search Engine Journal.

Connecting the Snowflake AI Data Cloud With Bloomreach’s Autonomous Marketing, Businesses Can Centralize and Activate Data Across Marketing Channels Bloomreach, the agentic platform for personalization,  announced a new partnership with the Snowflake AI Data Cloud, empowering businesses to activate enterprise-grade data infrastructures across marketing channels. With Bloomreach and Snowflake, businesses can combine customer engagement with maximum personalization, […]

Integration of Data Axle’s scaled identity data empowers Dynata’s clients with enhanced precision and privacy in audience engagement Data Axle, a leader in data solutions that drive meaningful connections between companies and people, announced a significant expansion of its agreement with Dynata, the trusted source for reliable and accurate first-party consumer data. This reinforced agreement […]

Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy.
The post Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max? appeared first on Search Engine Journal.

RT @MikeMartinGB: Most websites don’t need more visitors. They need more buyers — Mike Martin (@MikeMartinGB) Jul 22, 2025 from Twitter https://twitter.com/MikeMartinGB July 22, 2025 at 01:05PM