Samsung Ads and Magnite Deepen Partnership to Enhance Audience Addressability in Streaming TV
Global TV OEM leader will leverage Magnite Access to monetize and activate data Magnite, the largest independent sell-side advertising company, announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result […]