Ogury’s client-facing platform delivers seamless audience planning, activation, and reporting in a privacy-first environment Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified Advertising technology. As digital advertising faces […]

Acquisition creates the most comprehensive licensing and compliance software suite in the industry for gaming operators, manufacturers, and regulators Vector Solutions, the leading provider of impactful technology solutions that enhance safety, compliance, and operational efficiency, announced the acquisition of ArdentSky, the leading provider of regulatory compliance solutions for the gaming industry. The acquisition strengthens Vector […]

Every business is just a collection of stories. Some sell, some don’t — Mike Martin (@MikeMartinGB) Apr 8, 2025 from Twitter https://twitter.com/MikeMartinGB April 08, 2025 at 12:05PM

Ask most advertisers about audio, and they’ll tell you it’s great for driving awareness, but maybe not much else. That’s because even though consumer behavior as it pertains to digital audio has evolved tremendously, marketers have been too busy to really understand how far digital audio has come. Despite the tremendous evolution of consumer behavior […]

Marketing technology has always relied on data to predict and influence consumer behaviors. However, modern brands are venturing beyond basic analytics to tap into subconscious motivators. This paradigm shift toward deeper insights is reshaping martech in profound ways, blending behavioral signals with predictive psychology to create what many experts now call sentient segments. This blog […]

Good search engine visibility is the hottest need of every business right now. Your website having a good ranking on Google ensures more business streams and growth. But have you ever wondered why you haven’t made your mark in Google rankings? The answer is simple. SEO mistakes. SEO is a long-term strategic process that improves […]
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If your SEO strategy doesn’t start with location, it’s already broken — Mike Martin (@MikeMartinGB) Apr 8, 2025 from Twitter https://twitter.com/MikeMartinGB April 08, 2025 at 09:58AM

Global advertising technology leader The Trade Desk announced the appointment of Will Platt-Higgins as Executive Vice President (EVP) of Business Development for North America. In this role, Platt-Higgins is responsible for leading business development strategy across North America, aligning the company’s revenue growth objectives with the evolving needs of brand marketers and agencies. Based in […]

CREE8, the cloud-native workspace transforming production for creative teams, announced a strategic reseller partnership with Key Code Media, a leading media technology reseller and systems integrator in North America. Key Code Media now offers CREE8’s end-to-end cloud workspace, including high-performance virtual workstations, scalable cloud storage, and real-time collaboration tools. CREE8 has introduced a fast and […]

NIQ’s ecosystem of data, insights, and human intelligence provides mission critical views of global consumer shopping behavior Gastrograph AI will be the latest enhancement to NIQ’s AI-powered tech platform driving CPG innovation With this acquisition, CPG companies will have access to one of the world’s most comprehensive databases on sensory perception, alongside sophisticated AI models […]