Beauty meets intelligent tech: L’Oréal Turkey unlocks faster, more consistent creative production with AdCreative.ai L’Oréal Turkey has partnered with AdCreative.ai, an Appier Group company, to transform its creative production process using next-generation generative technology. The collaboration represents a significant step in L’Oréal Turkey’s digital evolution, enabling the delivery of high-quality, performance-optimized content at scale and with greater speed. Founded by Turkish entrepreneur Alexandre Leciel, […]

Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion.
The post Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth appeared first on Search Engine Journal.

Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search.
The post Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not [Search Central Live Asia Pacific] appeared first on Search Engine Journal.

When you manage a WordPress site, you’re constantly seeking clarity. Who’s visiting? What are they doing? Which marketing channels drive sales? Yet traditional tools often leave you sifting through delayed, incomplete, or blocked data. Worse still, many offload your traffic insights to third-party servers, adding bloat and privacy concerns. For WordPress users, it’s time to …

The MarTech space is booming thanks to an increasing requirement for companies to connect with customers more directly and in more personalized and streamlined ways. So, when we think of 2025, artificial intelligence, automation, and data have already rewired the landscape, with potentially disruptive implications for customer engagement and sales. The global marketing technology market, […]

As someone who’s reviewed over 10,000 resumes and hired more than 100 people in my career, I know firsthand how quickly CVs blur into one another. You flick through a stack, spending no more than 5 minutes on each – often searching not for what stands out, but for what ticks boxes. But here’s the […]