The integration’s extensive network of agents and connections provide Opal users with a unified view of the customer journey Optimizely, the leading digital experience platform (DXP) provider, announced that Optimizely Opal, its agent orchestration platform for marketing, is now integrated with Gemini Enterprise, Google Cloud’s new platform that empowers teams to securely discover, create, share, […]

Attribution and incrementality are no longer niche measurement tactics, they’ve become core expectations. Marketing teams are under increasing pressure to prove business outcomes, not just reach or engagement. Now, the conversation is shifting. Executives want to know what actually moved the needle. Finance wants to see which channels actually drove revenue. And the answer to […]

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Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages
The post Google Reminds SEOs How The URL Removals Tool Works appeared first on Search Engine Journal.

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles.
The post Google Business Profile Tests Cross-Location Posts appeared first on Search Engine Journal.