AI-Powered Conversational Messaging Drives Global Black Friday Momentum, Sinch Data Shows
Early global platform data from Sinch (Sinch AB publ) shows that Black Friday on November 28 triggered a clear shift toward richer, AI-powered conversational messaging formats. RCS increased 144% compared with 2024, email volumes for November grew 32%, and total interactions across the Sinch platform reached 27 billion during Black Friday week. With more than 900 […]