Agreement provides optionality to marketplace across 2025 Upfront and beyond VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc. to expand their longstanding relationship and continue delivering currency optionality to the advertising marketplace. As part of the agreement, Warner Bros. Discovery (WBD) will leverage VideoAmp’s advanced data and measurement […]

First DSP to embed Snowflake Cortex AI in the Snowflake Native App Framework, turning complex data into actionable audiences with just a few clicks StackAdapt, a leading technology company in advertising and marketing, announced the availability of its first Snowflake Native App, powered by Snowflake Cortex AI, on Snowflake Marketplace. It is the first demand-side […]

Struggle to network at SEO events as an introvert? Discover 21 actionable tips from real marketers to ease anxiety, spark connections, and thrive in any crowd.

Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.
The post Google Launches AI-Powered Virtual Try-On & Shopping Tools appeared first on Search Engine Journal.

Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.

Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval.
The post Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval appeared first on Search Engine Journal.

Google announced it will be removing the block control category named “Significant Skin Exposure" from the block controls. That means if you have apps or websites where you want to ensure ads don’t have a lot of skin in the ads showing, you won’t be able to do that after July 30, 2025.

Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are starting to? OpenAI may be starting to discover and crawl LLMS.txt files on websites. While Google’s Gary Illyes said they won’t be doing that.

Google’s John Mueller gave some advice on how to handle show web pages, for when the event or show or performance is complete. How do you handle those old show URLs. He said it is similar to dealing with products and he gave similar advice a couple times around event web pages.