Veteran technology leader brings decades of product innovation experience to accelerate Amperity’s growth and platform strategy Amperity, the AI-powered customer data cloud, has announced the appointment of Dr. Grigori Melnik as chief product officer. A seasoned product executive with more than 25 years of experience leading platform innovation across high-growth startups and global enterprises, Dr. […]

We’re witnessing a shift in the search landscape — one marking the future as generative and conversational. While Google continues to expand AI Overviews, the search giant also started the global rollout of AI Mode, a transformational feature that replaces the “ten blue links” with an AI-only search experience. With these changes in search and […]

Martech tools have quietly reshaped how brands engage with audiences, build customer journeys, and manage campaigns. Subtle yet powerful shifts in technology, data usage, and personalization strategies have gone largely unnoticed by those outside the industry. While classic marketing fundamentals still matter, this quiet revolution reveals that martech and marketing are now inseparable, creating a […]

Truecaller, the leading global communications platform, has announced the appointment of Saraswati Agarwal as Regional Sales Head for Ad Solutions for the important MEA region. This strategic move underscores Truecaller’s commitment to strengthening its Ad Solutions portfolio, aiming to deliver innovative, seamless digital experiences to its rapidly growing user base. In her new role, Saraswati […]

World-first study tracks in-car advertising’s real brand impact Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions. In a world of constant connectivity, LeadStory is redefining how we consume news, delivering on-demand personalised content across every screen – […]

Expanding CTV Capabilities and Merging Brand Impact with Digital Precision Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This strategic integration marks a significant milestone for Connected TV (CTV) advertising, delivering on Viant’s vision […]

Brings ZoomInfo’s intelligence to growing ecosystem of partners for more complete AI-enabled GTM motions ZoomInfo , the leading Go-To-Market (GTM) Intelligence Platform, announced it is adding API Access to all ZoomInfo Copilot plans. This allows customers to access ZoomInfo’s leading AI-ready market intelligence data layer across a growing ecosystem of partner applications. Partners and customers […]

Backed by Charge VC, Inspired Capital, Red Swan Ventures, and Prospeq, Queen One is building performance and presence for all brands. Queen One, a powerful brand technology platform that brings life, energy, and revenue to websites and communication portals, announced that it has raised more than $5.5 million in a Friends & Family funding round. The round […]

As SVP, Head of Product, Performance Media, Schobeiri will help shape Criteo’s future as a platform-first business and unlock greater value for brands and agencies Criteo, the global platform connecting the commerce ecosystem, announced the appointment of Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media, reporting to Chief Product Officer Todd Parsons. […]