Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced the appointment of Sanjay Macwan as Chief Information Officer, effective April 9, 2025. Macwan will report to Sprinklr President and CEO, Rory Read. In this new role, Macwan will lead Sprinklr’s global IT, enterprise security, and data infrastructure and analytics strategy, focused on […]

AI-powered natural language discovery will allow marketers to identify creators through topic-led search, driving more authentic and impactful activations Reimagined, customizable brand safety solution that helps brands activate creators that align with their values and audience New creator vetting features drastically reduces time spent in discovery so brands can refocus on more strategic, creative tasks Sprout […]

Vudoo stands as the first and only commerce content vendor on APS, empowering publishers and retail media networks to monetise their inventory with premium commerce-enabled ads at scale. Vudoo, the award-winning commerce media platform, has announced its listing on the Amazon Publisher Services (APS) Connections Marketplace. This milestone marks Vudoo as a first mover in […]

The company appoints three new leaders for global presales, North America sales and sales across EMEA and APAC regions, driving customer success and leading the industry’s AI software evolution Hyland, a leading provider of unified content, process and application intelligence solutions, and the pioneer of the Content Innovation CloudTM, is strengthening its sales leadership team as part of a […]

Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands increasing spend in Google’s Demand Capture arsenal, understanding its true return and optimizing for maximum efficiency is more critical than ever. The new Google Performance Max & […]

Most consumers get upset when communications aren’t personalized. A new study of 2,510 adults in the U.S. and U.K. reveals 78% of consumers want brands to use video more, but brands are falling short. 93% of Gen Z want personalized and interactive video from brands, and 51% get upset when communications are generic, according to the […]

New video localization features help brands connect with global audiences in native languages Wistia, a leading video marketing platform for businesses, unveiled new artificial intelligence (AI) video translation and dubbing features, complete with lip-syncing, making it the first video platform to offer a complete, end-to-end solution for localization. Powered by HeyGen and supporting over 30 languages, […]

The brain processes stories faster than it processes bullet points — Mike Martin (@MikeMartinGB) Apr 14, 2025 from Twitter https://twitter.com/MikeMartinGB April 14, 2025 at 01:55PM

Your brand’s next impression could be through a chatbot. Here’s how to get cited in generative AI search results.
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