Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.

Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.

Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.

Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.

The following is a short excerpt from The State of Martech 2025 report that will be published on May 6, 2025 — #MartechDay. Sign up for free to attend our keynote presentation, which you can watch live or on-demand. You’ll also get first access to our 100+ page report, the new 2025 marketing technology landscape, and full deck of all the 2025 Stackie Award entries. Don’t miss the martech bundle of the year — register … Complicated to Complex: AI Agents and Managing a Dynamic Martech Stack Continue Reading »

RT @MikeMartinGB: “Tell stories to sell outcomes, not features.” – Grant Cardone @GrantCardone — Mike Martin (@MikeMartinGB) Apr 27, 2025 from Twitter https://twitter.com/MikeMartinGB April 27, 2025 at 03:59PM

@readswithravi Mix on audio I’m doing the art of thinking clearly and paperback the alchemist but it’s short so will be onto something else tomorrow — Mike Martin (@MikeMartinGB) Apr 27, 2025 from Twitter https://twitter.com/MikeMartinGB April 27, 2025 at 03:30PM

@eddiehallWSM is a fucking monster. Just watched the replay from last night and just WOW — Mike Martin (@MikeMartinGB) Apr 27, 2025 from Twitter https://twitter.com/MikeMartinGB April 27, 2025 at 03:22PM