Shirofune Expands Ad Performance Metrics to Cover Full Marketing Funnel with Reach and Frequency Support
Shirofune Moves Beyond Clicks and Conversions with Launch of Upper-Funnel Metrics Shirofune, the leading platform for digital advertising automation, announced new reporting and automatic optimization features that strengthen its capabilities for brand awareness, moving beyond lower funnel metrics to higher funnel metrics. Traditionally, the digital advertising sector has prioritized short-to medium-term performance indicators or lower funnel […]