Shirofune Expands Ad Performance Metrics to Cover Full Marketing Funnel with Reach and Frequency Support

Shirofune Moves Beyond Clicks and Conversions with Launch of Upper-Funnel Metrics Shirofune, the leading platform for digital advertising automation, announced new reporting and automatic optimization features that strengthen its capabilities for brand awareness, moving beyond lower funnel metrics to higher funnel metrics. Traditionally, the digital advertising sector has prioritized short-to medium-term performance indicators or lower funnel […]

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Insight Optix Unveils Evidence Optix® 3.3, Setting a New Standard for Discovery Management

Empowering legal teams to act earlier, smarter, and leaner Insight Optix, the leader in discovery scoping and early case strategy solutions, announced the launch of Evidence Optix® 3.3, the latest upgrade to its flagship technology. Designed to set a new benchmark in discovery management, this release empowers legal teams with innovative features, enhanced flexibility, and […]

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Biotech Networks University (BNU) Launches with “Email Marketing 101” Course to Empower Life Science Marketers

Biotech Networks’ BNU Will Serve as a Leading Life Science Education Hub Biotech Networks announced the launch of Email Marketing 101, the first course from its new education initiative, Biotech Networks University (BNU). The online program teaches life science marketers how to plan, write, and optimize persuasive e-mail campaigns that drive measurable results. Future BNU […]

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Marketing at the Speed Of Behavior: Why Martech Must Catch Up With Customers?

People argue that the typical person’s attention span is now only 8 seconds, which is shorter than that of a goldfish. There is no denying the meaning of that figure, whether it is scientifically accurate or not: customers today want companies to keep up with them in real time. When someone looks at a product, […]

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SJinn Shatters AI Video Limits, Integrating Sora2 and Veo3 for Minute-Long, Character-Consistent Storytelling

Revolutionary integration allows for minute-long video generation with flawless character consistency, unlocking true cinematic storytelling for creators worldwide. SJinn AI, a pioneer in automated video production, announced a groundbreaking update to its platform: the successful integration of the advanced Sora2 and Veo3 models. This enhancement shatters the industry’s sub-10-second clip limitation, empowering creators to generate […]

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Agora Builds on Exotel’s AgentStream to Deliver Real-Time AI Voice Bots

Agora integrates its Conversational AI Engine with Exotel’s AgentStream across PSTN and IP Channels to enable plug-and-play AI voice bots. Agora, Inc., a global leader in real-time engagement and conversational AI technology, is building on Exotel’s programmable voice streaming platform to deliver intelligent AI voice bot experiences at scale. Exotel, a leading provider of AI […]

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AI, Hybrid Work, ESG Reshape Australian Workplaces

Enterprises partner with providers to satisfy employee expectations, local regulations, sector-specific needs, ISG Provider Lens® report says Australian enterprises are reimagining their digital workplace environments through the combined adoption of generative AI (GenAI), hybrid work modes and sustainability-focused innovation, according to a new research report published by Information Services Group (ISG) , a global AI-centered technology […]

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