Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications Zeta Global, the AI Marketing Cloud, announced a strategic collaboration with OpenAI to power the conversational intelligence and agentic applications behind Athena by Zeta™, its superintelligent agent built for enterprise marketing. OpenAI models will support Athena’s next phase of development, enabling […]

Direct Online Marketing offers Generative Engine Optimization Services, helping enterprise brands appear in ChatGPT and drive qualified leads. Direct Online Marketing announced the expansion of its service offerings with the launch of Generative Engine Optimization Services designed for mid-sized and large enterprise organizations. The new solution supports brands seeking visibility in AI-powered search experiences such as […]

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers.
The post Reddit Introduces Max Campaigns, Its New Automated Campaign Type appeared first on Search Engine Journal.

Customer feedback is the lifeblood of data-driven strategies. Marketers rely on surveys to gauge satisfaction, refine campaigns, and personalize experiences. However, a growing challenge threatens this foundation: survey fatigue. This phenomenon occurs when respondents become overwhelmed by frequent or lengthy requests for input, leading to declining participation rates, incomplete responses, and biased data. As businesses…

Modern professionals are under constant pressure to move faster. Launch timelines are shorter, expectations are higher, and digital experiences are no longer optional—they are foundational. Yet building a website or application still often requires coordinating designers, developers, hosting tools, and content workflows. For founders, marketers, and product teams, that friction slows momentum at the exact…