PAN Expands Integrated Marketing Services with New B2B Website Capabilities

Driven by rising demand for AI-informed, analytics-led websites, PAN formalizes its long-standing web expertise into a full-service offering supporting strategy, UX, messaging, creative, development, and ongoing optimization. PAN, a global, integrated, data-driven marketing and PR agency for B2B tech and healthcare brands, announced the launch of its new B2B Web Services offering. The new capabilities […]

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How AI Is Reshaping Influencer and KOL Marketing for Modern Growth Teams

Artificial intelligence (AI) is now a practical part of marketing technology, especially in influencer and key opinion leader (KOL) marketing. For B2B growth teams, the focus has moved from deciding whether influencer marketing works to improving how it is executed, measured, and scaled. AI helps address long-standing operational and performance issues when it is applied…

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