In this MarTech Series interview, Michael McNeal, VP of Product at SALESmanago shares a few martech optimisation tips for SaaS marketers to thrive in 2026 and beyond: ____________ Hi Michael, tell us about yourself and your SaaS journey so far? I’ve spent over 25 years at the intersection of marketing and technology, working across Fortune […]

“Future Of Brand Influence” Outlines How Brands Must Balance Human Connection and Machine Intelligence to Drive Growth Omnicom Media, an Omnicom Connected Capability, released a new research report – The Future of Brand Influence – revealing how the dynamics of brand growth are being reshaped by a fragmented and increasingly complex influence ecosystem, where traditional […]

RackNap, an AI-powered marketplace and subscription automation platform for cloud and technology providers, announced its US launch as part of its expansion into the Americas. The platform enables Managed Services Providers (MSP), Telecommunications and Connectivity Services Providers (Telco) and Technology Distributors to launch and scale cloud and digital commerce faster and more cost-effectively. ITTRackNap Announces […]

How LG Electronics Brings AI to Life Across Homes, Mobility and Infrastructure with Affectionate Intelligence LG Electronics introduced its approach to “AI in Action,” built on three strategic pillars: device excellence, orchestrated eco-system and expansion of AI-driven solutions beyond the home to AI-defined vehicles and high-efficiency HVAC solutions for AI data centers. LG CLOiD™, a […]

The Next Generation ViantAI Innovation Powered by AI Lattice Brain Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced the launch of Outcomes, its first fully autonomous advertising product, bringing to life the AI Decisioning functionality of ViantAI. “Advertisers declare the outcome they want and our AI Lattice Brain handles the […]

New solution brings together Xumo first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers Xumo, the streaming joint venture between Comcast and Charter Communications, announced the launch of a new advanced identity solution designed to help advertisers connect with audiences more effectively […]

First Agentic Ad Planning Tool Built on Open Standards Automates RFP-to-Audience Activation Workflow for Publishers Optable, a leader in identity resolution and audience activation for publishers, announced the general availability of Optable Planner Agent, an AI-powered agentic solution that automates the most time-consuming steps in publisher ad planning. Built on open standards including the Model […]

Advanced Digital Automotive Group announces the integration of advanced AI software to enhance SEO and AEO strategies for auto repair shop clients nationwide. Advanced Digital Automotive Group (ADAG) has announced the adoption of advanced artificial intelligence software designed to enhance search engine optimization (SEO) and answer engine optimization (AEO) strategies for its auto repair shop clients. […]

Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications Zeta Global, the AI Marketing Cloud, announced a strategic collaboration with OpenAI to power the conversational intelligence and agentic applications behind Athena by Zeta™, its superintelligent agent built for enterprise marketing. OpenAI models will support Athena’s next phase of development, enabling […]

Direct Online Marketing offers Generative Engine Optimization Services, helping enterprise brands appear in ChatGPT and drive qualified leads. Direct Online Marketing announced the expansion of its service offerings with the launch of Generative Engine Optimization Services designed for mid-sized and large enterprise organizations. The new solution supports brands seeking visibility in AI-powered search experiences such as […]