Cadent Collaborates with Google Cloud to Bring Data-Driven Intelligence to Advertisers, Delivering 200 Percent Increase in Campaign Resolution
New AI operating model has increased campaign return on ad spend (ROAS) by 35 percent while reducing platform issue resolution to under 12 minutes Cadent, the predictive advertising company, and Google Cloud announced an expanded collaboration using Google Cloud’s advanced AI capabilities, including Gemini Enterprise, to enhance Cadent’s business operations, product development, and client service. […]