RENOVOICE Launches AI Search Reputation Framework to Help Financial Brands

RENOVOICE, a leading reputation and AI-driven brand optimization agency, announced the launch of its new AI Search Reputation Framework, a system designed to help financial institutions adapt to rapidly evolving AI search engines such as ChatGPT, Gemini, Perplexity, and Claude. Marketing Technology News: MarTech Interview With Philipp Heltewig, Chief AI Officer @ NiCE and General Manager […]

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Salsa Technology and Optimove Partner to Strengthen CRM Personalization for Operators in Brazil and LATAM

As Optimove’s first Brazilian platform integration, the partnership enables Salsa operators to adopt advanced CRM capabilities faster and more seamlessly, supporting the region’s move toward retention-first strategies Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, has announced a strategic partnership with Salsa Technology, one of […]

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My Code Appoints Amani Duncan as Chief Executive Officer

Duncan joins the award-winning media company and marketing agency with leadership experience from BBH USA, Viacom, and Def Jam My Code, a leading media company and marketing agency for growth audiences—the fastest-growing and most culturally influential consumer segments in the U.S. announced the appointment of Amani Duncan as Chief Executive Officer. A seasoned leader across […]

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Cadent Collaborates with Google Cloud to Bring Data-Driven Intelligence to Advertisers, Delivering 200 Percent Increase in Campaign Resolution

New AI operating model has increased campaign return on ad spend (ROAS) by 35 percent while reducing platform issue resolution to under 12 minutes Cadent, the predictive advertising company, and Google Cloud announced an expanded collaboration using Google Cloud’s advanced AI capabilities, including Gemini Enterprise, to enhance Cadent’s business operations, product development, and client service. […]

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