From Fragmentation To Impact: Why Healthcare Marketing Needs A Unified, AI-Ready Data Infrastructure
The audience data that healthcare marketers need today is scattered across media channels and platforms. For instance, streaming now represents 45% of TV usage, and most of the top streamers operate their own self-service ad platform. This fragmentation complicates almost every aspect of a marketer’s job, from identifying the consumers and healthcare providers (HCPs) they […]