Optrua and Advantage Design Group Announce CRM Modernization Initiative Driving 80% Increase in Lead Capture
Optrua and Advantage Design Group (ADG) announced the successful completion of a CRM modernization initiative that improved sales visibility, operational efficiency, and revenue performance. By optimizing ADG’s Microsoft Dynamics 365 environment through a phased, business-first approach, the collaboration drove an 80% increase in lead capture while reducing system costs and improving sales process consistency. Optrua, […]