B2B marketing performance is often misunderstood because teams evaluate channels using a single lens. Traffic volume, lead counts, or cost per lead are commonly used as primary success metrics, yet these indicators rarely tell the whole story. The more meaningful insight comes from understanding how referral sources behave across the funnel. Some channels reliably generate…

AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted.
The post AI-Generated Content Isn’t The Problem, Your Strategy Is appeared first on Search Engine Journal.

Google quietly published a research paper that shows how to improve recommender systems like Google Discover and YouTube.
The post Google’s Recommender System Breakthrough Detects Semantic Intent appeared first on Search Engine Journal.

Bluefish, the AI marketing platform for the Fortune 500, released its 2025 Holiday AI Commerce Report, offering one of the first in-depth looks at how generative AI shaped shopping journeys and brand visibility across the December holiday season. The report analyzes AI-native shopping journeys and millions of AI answers across leading platforms to show which […]

In this MarTech Series interview, Michael McNeal, VP of Product at SALESmanago shares a few martech optimisation tips for SaaS marketers to thrive in 2026 and beyond: ____________ Hi Michael, tell us about yourself and your SaaS journey so far? I’ve spent over 25 years at the intersection of marketing and technology, working across Fortune […]

“Future Of Brand Influence” Outlines How Brands Must Balance Human Connection and Machine Intelligence to Drive Growth Omnicom Media, an Omnicom Connected Capability, released a new research report – The Future of Brand Influence – revealing how the dynamics of brand growth are being reshaped by a fragmented and increasingly complex influence ecosystem, where traditional […]

RackNap, an AI-powered marketplace and subscription automation platform for cloud and technology providers, announced its US launch as part of its expansion into the Americas. The platform enables Managed Services Providers (MSP), Telecommunications and Connectivity Services Providers (Telco) and Technology Distributors to launch and scale cloud and digital commerce faster and more cost-effectively. ITTRackNap Announces […]