The future of paid media isn’t demographic; it’s semantic. This piece explores the invisible funnel GenAI systems use to decide who sees your content.
The post Cohorts, Clusters, And The Coming AI Ad System appeared first on Search Engine Journal.

Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search.
The post Ask A PPC: How Do I Avoid Cannibalization On Similar Products? appeared first on Search Engine Journal.

Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for “device" and for "country," which was added to the existing "keywords" and "pages" options.

Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, as I don’t use the Google app all that often.

Microsoft is testing moving the search tools links that is typically below the search box, to above the search box. At least I think that is where Bing places those search tools.

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.

Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more accurately track and report on clicks from Apple Maps to your business and the subsequent conversions.

Google’s Liz Reid, in response to all the third-party studies, wrote on the Google blog, “Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year." There was no specific data shared, Google did not offer up Search Console data, Google didn’t show a chart – they just wrote clicks are "relatively stable."