Complexity as a Cost Center: The Hidden Financial Burden of Fragmented Martech Stacks
Martech generates costs covertly while promising growth. Underneath years of platform integrations, tool purchases, and “quick wins,” it has been the unstated reality. The narrative is typically presented as one of competence and invention, but below it is another ledger: whether or not it is formally booked, every new layer of tooling generates new types […]
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