In digital marketing, traffic has become the universal metric of success. Agencies tout impressive analytics dashboards, marketers chase bigger numbers, and clients beam when their monthly visitors spike. But here’s the uncomfortable truth: not all traffic matters. A dealership, restaurant, or local service provider can attract tens of thousands of visitors and still struggle to…

In an era where healthcare organizations must do more with less, analytics has become a strategic enabler of clinical quality, operational efficiency, cost control, and patient engagement. Amid fragmented data ecosystems, shifting payment models, and rising regulatory demands, many health systems and payers are turning to specialized consulting and platform providers to unlock value from…