No one wants to be sold to, but everyone loves a great story — Mike Martin (@MikeMartinGB) Apr 29, 2025 from Twitter https://twitter.com/MikeMartinGB April 29, 2025 at 01:56PM

Google’s John Mueller explained that changing the dates in your XML Sitemaps lastmod date to all show today, the most recent day, won’t favor your rankings or SEO. He said on Reddit, “setting today’s date in a sitemap file isn’t going to be something that works in favor of anyone, it’s just lazy."

OpenAI has begun rolling out shopping search features directly into ChatGPT Search across fashion, beauty, home goods, and electronics categories. These are not ads or affiliate-driven, but they are powered by structured data from third-party sources.

RT @MikeMartinGB: Most websites don’t need more visitors. They need more buyers — Mike Martin (@MikeMartinGB) Apr 29, 2025 from Twitter https://twitter.com/MikeMartinGB April 29, 2025 at 01:05PM

Microsoft is testing removing its name, i.e. Microsoft Bing, next to the logo in the Bing Search bar. Normally the search bar has the Microsoft Bing name next to the logo on the left side of the search bar, now Microsoft is just testing showing the logo.

Google is testing a new design for the shopping ads format, one that looks a bit more like the image pack design than shopping ads.

Microsoft is testing a new format for an AI Answer or AI Summary in the Bing Search results. This shows the AI generated answer as a list of terms that can be expanded and clicked on to generate a new search result set.