Google AdSense has been testing serving and displaying ads within AI Chatbots. Bloomberg reported Google has already begun testing this within AI search apps iAsk and Liner and plans to allow other AI Chatbot providers to include AdSense ads in their chat responses.

Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results. Ginny Marvin, Google’s Ads Liaison, confirmed this with me on X last night.

Google has confirmed that Apple will be adding its Gemini AI service to Apple Intelligence by the end of 2025, reports are saying. We knew this would happen but we should also expect Apple to add not just Gemini but other AI services to Apple Intelligence.

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing “‘­new’¬’­ channel-level’¬’­ reporting’¬’­ in’¬’­ Performance’¬’­ Max" plus, "full’¬’­ search’¬’­ terms’¬’­ reporting’¬ and’¬’­ more’¬’­ detailed’¬’­ asset’¬’­ reporting’¬’­ that’¬’­ show’¬’­ you’¬’­ all’¬’­ the’¬’­ metrics’¬’­ for’¬’­ individual’¬’­ assets.’¬"

A brand’s approach to empathy, AI, and personalization offers key insights for CMOs aiming to drive impactful marketing campaigns and business growth.
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“A powerful story always beats a powerful argument.” – Jay Baer @jaybaer — Mike Martin (@MikeMartinGB) May 1, 2025 from Twitter https://twitter.com/MikeMartinGB May 01, 2025 at 11:57AM

Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for now anyway).