Now brands have access to popular YouTube creators without leaving the #paid platform #paid, a leading creator-marketing platform powering campaigns for top brands,  launched its long-awaited YouTube creator integration, allowing brands to run both organic and creator-led campaigns on YouTube through #paid. The feature leverages multiple video content formats, including YouTube Shorts, and both integrated […]

More than half (54%) of APAC consumers say they are likely to buy more private label products than ever before, signaling growing trust alongside sustained loyalty to name brands. Brand choice among APAC consumers is primarily driven by functional reasons (85%), but expectations differ between private label and branded products: consumers seek affordability, availability, and […]

RT @MikeMartinGB: If you run a local business in the UK, then you know how this feels. https://t.co/qmKitgS79v — Mike Martin (@MikeMartinGB) May 13, 2025 from Twitter https://twitter.com/MikeMartinGB May 13, 2025 at 11:32PM