Building on agency-wide AI momentum, PAN expands its expertise to guide brands through a new era of discovery. PAN, a global, integrated, data-driven marketing and PR firm for B2B tech and healthcare brands, announces its new AI Optimization service line — driven by brands’ growing demand for AI visibility — as well as the appointment […]

Google added a new promotion method in Google Merchant Center for Top-performing products. This lets you just promote your best performing products in Google Shopping and Google Search.

Google is testing a new version of AI Mode responses in the wild, directly in the Google Search AI Mode interface. Google even tells the searcher, “You’re giving feedback on a new version of Al Mode. Which response do you prefer?"

Earlier this year, we covered that Google’s AI Overviews are killing click-through rates from the Google Search results. Well, Seer Interactive updated the numbers and that CTR decline has continued to decline and get even worse.

From 2005 to 2025, the digital landscape in North America has grown and matured in ways that go far beyond simple increases in usage. In 2005, the internet was still a significant growth area; by 2015, digital channels had become mainstream; and by 2025, connectivity, mobile devices, streaming, search, commerce, and advertising are deeply embedded…

Strategic funding round supports Inflektion’s growth and expansion of its automation, real-time funnel personalization, and audience intelligence in influencer marketing. Everflow, the leading partner marketing platform, announced that it led the most recent round of funding for Inflektion, a performance marketing technology company reimagining how advertisers and agencies activate, manage, and scale partnerships. CTR Capital also participated […]