A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns.
The post Using Attribution Paths To Transform Your Google Ads Strategy appeared first on Search Engine Journal.

AI-powered voice game sets new standard for digital marketing Nissan has redefined customer engagement by partnering with global cloud communications platform Infobip to pioneer a first-of-its-kind Agentic AI campaign. Nissan Kingdom of Saudi Arabia (KSA) leveraged Infobip’s newly launched Conversational AI Gamification, an AI-powered toolset that enables playful, immersive experiences across messaging channels. The marketing campaign […]

A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes.
The post AI SEO: How To Understand AI Mode Rankings appeared first on Search Engine Journal.

A new joint Bachelor’s program empowering the next generation of AI leaders through hands-on, mission-driven learning. Le Wagon, the world’s leading coding bootcamp, and Tomorrow University of Applied Sciences, Europe’s pioneer in future-oriented online education, announced the launch of their Joint Bachelor’s in Artificial Intelligence & Sustainable Technologies. Designed for ambitious learners who want to […]

The new system improves cross-chain connectivity, transaction optimization, and workflow intelligence for NFT creators Colle AI, the multichain AI-powered NFT platform, has expanded its adaptive routing engines to enhance performance, scalability, and interoperability across blockchain networks. The upgraded system delivers smarter transaction handling, faster synchronization, and improved data flow to support creators and enterprises in […]

  Corvic AI, a leader in enterprise intelligence, announced its selection for Snowflake’s exclusive Startup Accelerator Program. The invitation-only program recognizes early-stage companies developing technologies that enhance the Snowflake Data Cloud ecosystem and accelerate enterprise AI adoption. As part of the program, Corvic will receive access to Snowflake’s technical, go-to-market, and visibility resources, including architecture […]

Students from Georgetown University’s Hoyalytics data science club are tackling real-world data analytics projects through an ongoing internship program with Newsmatics, an AI-powered news intelligence company known for its innovative suite of AI-driven tools and platforms. The partnership has given students, many of whom are passionate about developing data-driven solutions for companies, hands-on experience in […]

RushesLab helps filmmakers generate long, cinema-realistic video sequences with strong character and location consistency, full dialogue, and background music. RushesLab announced the launch of its AI-driven cinematic scene platform, built on Google Veo 3.1, designed for filmmakers, VFX artists, studios, and creators who want to move from script to moving images in minutes. The platform […]

Susan Bridge was named Field Chief Governance Officer for SolasAI SolasAI, the leader in innovative algorithmic fairness AI software, announced the promotion of Susan Bridge to Field Chief Governance Officer. Since joining SolasAI in early 2025, Bridge has played a pivotal role in advancing the company’s mission to deliver ethical, scalable, and regulation-ready AI systems. […]