Beyond Vanity Metrics: Generating App Installs From Creator Videos
In the last ten years, as influencer marketing has taken off, most marketers have relied on influencers for top-of-funnel branding campaigns. Sure, there were social commerce campaigns that compensated the influencers for sales, thanks to unique download pages or links on the influencer’s bio page, but those campaigns were the exceptions. Fast-forward to 2025, with […]
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