Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership
AI technology, shared buying power, and real-time TV measurement come together to help independent agencies activate faster, buy with more transparency, and improve performance across premium CTV. PubMatic, Untapped Growth, and tvScientific announced a new partnership that strengthens how independent agencies buy and measure CTV. By bringing together modern AI infrastructure, direct access to premium […]