Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV

First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report called, The Impact of Emotion Alignment on Ad Attention in Streaming […]

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6sense Expands Executive Team to Scale Innovation and Advance Leadership in AI-Powered Revenue Marketing

6sense, the first AI-powered revenue marketing platform, announced three strategic executive appointments: Tim O’Neil as Chief Sales Officer, Amir Ravandoust as Chief Operating Officer, and Raj Gupta as Chief Development Officer. This expanded leadership bench underscores 6sense’s focus on accelerating innovation, operational discipline, and category leadership in Revenue AI. “We’re building the company that sets the standard […]

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Fal Raises $125Million in Series C Led by Meritech, with Salesforce Ventures, Shopify Ventures and Google AI Futures Fund Joining to Power the Next Decade of Generative Media

Existing investors Bessemer Venture Partners, Kindred Ventures, Andreessen Horowitz (a16z), Notable Capital, First Round Capital, Unusual Ventures and Village Global participated in the round, reinforcing fal’s role as the infrastructure layer for AI-generated content across commerce, enterprise and developer ecosystems. fal, the infrastructure platform powering real-time, generative media across image, video, audio, and 3D,  announced […]

Fal Raises $125Million in Series C Led by Meritech, with Salesforce Ventures, Shopify Ventures and Google AI Futures Fund Joining to Power the Next Decade of Generative Media Read More »

Wiland Launches RapidPost™: A High-Velocity, Precision Direct Mail Solution to Reach Buyers When It Matters Most

New solution helps brands quickly reach their best customers and prospects with personalized, small-format mailings powered by Wiland’s proprietary modeled audiences. Wiland, Inc., the leading provider of data-driven marketing solutions, announced the launch of RapidPostTM, a fast and flexible direct mail program that enables brands to deliver highly targeted, small-format mailings to their best customers […]

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BlueConic Expands Executive Team to Accelerate Next Stage of AI-Powered Growth

Proven Leaders Power the Next Wave of AI Innovation and Go-to-Market Acceleration BlueConic, the leading Customer Growth Engine™ for commerce brands, announced the appointments of Mihir Nanavati as General Manager of Product and Technology and Grace Bacon as Chief Marketing Officer. These leadership additions mark a significant step forward as the company scales its AI-powered […]

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Audyence’s Integrations with B2B Ecosystem Leaders 6sense, Bombora, Channel99, and Demandbase Bring Real-Time Buyer Intent into Programmatic Demand Activation

Audyence, the system of record for paid B2B demand marketing, announced strategic integrations with four of the industry’s leading data and intelligence platforms: 6sense, Bombora, Channel99, and Demandbase. These new connections bring real-time buyer intelligence directly into Audyence’s programmatic platform, enabling marketers to plan, activate, and optimize lead generation campaigns with unmatched precision, speed, and […]

Audyence’s Integrations with B2B Ecosystem Leaders 6sense, Bombora, Channel99, and Demandbase Bring Real-Time Buyer Intent into Programmatic Demand Activation Read More »

Teads Unveils Connected Ads: A New Premium Brand and Performance Solution for the Open Internet

Beta launch introduces a first-of-its-kind format featuring two high-impact placements to boost attention, storytelling and performance Teads, the omnichannel outcomes platform for the open internet, announced the beta launch of Connected Ads, an innovative branding solution which expands creative possibilities and engagement across premium publisher environments while reinforcing the company’s core value proposition: to deliver […]

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Optimove Insights Holiday Shopping Survey Finds 48% of Consumers Plan to Spend More in 2025, Despite Concerns Over Tariffs and Inflation

Brands that adopt Positionless Marketing can meet the demand for value, relevance, and real-time personalization According to the Optimove Insights 2025 Consumer Holiday Shopping Report, forty-eight percent (48%) of consumers plan to increase their holiday shopping budgets, signaling strong seasonal intent. Yet the optimism is tempered by economic concerns: eighty-four percent (84%) are worried about […]

Optimove Insights Holiday Shopping Survey Finds 48% of Consumers Plan to Spend More in 2025, Despite Concerns Over Tariffs and Inflation Read More »

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