Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV
First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report called, The Impact of Emotion Alignment on Ad Attention in Streaming […]