AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers
The post Pragmatic Approach To AI Search Visibility appeared first on Search Engine Journal.

Google Search Console’s page indexing report is delayed again, stuck at two weeks ago, November 17, 2025. This is a much longer than normal delay for this page indexing report, but it is just a reporting issue and it does not mean your site has any issues with indexing.

Marketers have always gravitated toward the comfort of large reach numbers. On the surface, reach promises scale, influence, and opportunity. But outside of rare cultural moments like the Super Bowl, where audiences actively lean into advertising rather than feel disrupted by it, reach rarely delivers what marketers imagine. The bigger the reach number, the more…

Advertisers and media teams face a growing challenge: video is now the dominant format for brand storytelling, yet the intelligence behind ad performance is often limited to surface-level metrics. Impressions, watch time, and click-through rates rarely explain why some creatives resonate and others fade. Teams experiment with new concepts, iterate on copy, try different hooks…

We’re happy to announce we’re providing an additional tool to analyze the performance
of your website by query type in the Search Console Performance Report:
the branded queries filter. This new feature is designed to help analyze the queries driving traffic
to your site by automatically differentiating between branded and non-branded queries.