Intent IQ, a leader in cookieless audience targeting and identity resolution,  announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through this collaboration, marketers are able to target Safari and IOS audiences and select supply side platforms through Intent IQ’s Snowflake […]

Strategic leadership hires enhance the company’s U.S. regional and global growth as well as its commitment to clients Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, announced the appointment of four new executives to spearhead its business development, enterprise sales and client services initiatives across specific U.S. regions […]

As Amazon ramps up its focus on artificial intelligence-powered shopping, sellers on the company’s sprawling marketplace are exploring how best to optimize their content while navigating the uncertainties that come with emerging technology.

The Trade Desk, a leading global advertising technology company, announced the appointment of Vivek Kundra as Chief Operating Officer (COO), effective March 31st. In this role, Kundra will oversee global operations and drive operational excellence across the enterprise. Kundra brings a wealth of experience to The Trade Desk: As an accelerator of operational rigor within […]

Lava.ai partners with Square to enhance fan engagement through seamless payment solutions and loyalty programs, offering personalized experiences for sports, entertainment, and retail businesses worldwide. Lava.ai, a next generation customer engagement platform powered by Realtime AI™, has announced a strategic partnership with Square to enhance payment and loyalty solutions for fans across world-class sports, live […]

Email is the dominant communication channel for many marketers. Fifty-nine percent of respondents in The 2025 Optimove Insights Consumer Marketing Fatigue Report  report said they prefer email as their primary marketing channel, surpassing social media (18%) by more than 3x. The reason to focus on email is clear: When shopping online, nearly half (48%) of […]

Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, today announced that it has appointed Masatsune Shironishi as its new Vice President, Country Manager for Japan. With more than 30 years’ experience in marketing, sales and advertising, Shironishi brings deep expertise spanning linear TV, in-stream video, over-the-top (“OTT”) and connected […]

Modern marketing is progressing swiftly, and the competition to produce influential campaigns more quickly has never been greater. In a rapidly changing landscape, the speed of reaching the market can determine a campaign’s success or failure. Marketing automation has surfaced as a revolutionary solution, allowing teams to optimize workflows, uphold quality, and adhere to strict […]

Metric.tech has announced the launch of its fully automated AI-driven marketing platform, designed to empower Shopify businesses with one-click marketing solutions that deliver superior results Metric is an AI-first marketing automation company revolutionizing small business growth. Its platform offers a fully automated, results-driven solution for e-commerce businesses, prioritizing simplicity, innovation, and measurable outcomes. The company aims […]