Google will stop showing the business short names on Google Business Profiles in Search and Google Maps. The short name will still work, if you have one, but going forward, the link in your Google Business Profile will no longer be displayed to you or searchers.

Google added a new button to the top stories section of Google Search named “Sign in to customize." This leads users who are not logged into Google to sign in, so those users can configfure there preferred sources in Google Search.

This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand.
The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal.

As RVP, EMEA Buyer Development, the established adtech leader will lead buy-side sales and account management across the region. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the appointment of Natalie Fisher-Brown as Regional Vice President, EMEA Buyer Development. Fisher-Brown will lead, develop, and manage OpenX’s buy-side sales and account management […]

HOKA®, favoured by runners the world over, for its gear that lets moving go beyond performance, unveiled a striking, UV-responsive mural on Great Eastern Street, Shoreditch, in East London to mark the latest chapter of its global “TOGETHER WE FLY HIGHER” campaign. Created in partnership with its digital agency Jellyfish, OOH specialists Billups, and the […]

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that its enterprise-grade AI agent platform, GPTBots.ai, has established a strategic partnership with Ants Asia Limited, a leading enterprise AI solutions specialist deeply rooted in the Hong Kong market. This collaboration combines GPTBots.ai’s powerful no-code infrastructure with Ants Asia’s […]