Quvy expands its enterprise offering with new predictive ad-testing tools and names Stefan Adamczyk as Head of Sales for North America and EMEA. Quvy, the platform that uses simulated audiences to predict real-world ad performance before advertisers spend their budget, announced the expansion of its enterprise offering and the appointment of Stefan Adamczyk as its […]

Pine Services Group existing and future ERP consulting firms join ConverSight’s partner ecosystem to deliver agentic AI and analytics to supply chain organizations worldwide ConverSight, the category creator in Unified Decision Intelligence, announced a strategic partnership with Pine Services Group, welcoming existing and future ERP consulting firms into the ConverSight partner ecosystem. The collaboration enables […]

New capabilities for attribution, web analytics, session replay, and funnel insights arrive as healthcare organizations navigate an evolving privacy landscape Ours Privacy introduced a significant expansion of its HIPAA-compliant customer data platform, launching an advanced analytics suite that brings together multi-touch attribution (MTA), web analytics, session replay, and user funnels, all fully aligned with the privacy […]

In the past, when markets, society, and consumer expectations changed slowly, a static brand message worked. In today’s fast-paced attention economy, companies have to deal with changes in beliefs, wants, behaviors, and motivations every day, not just every three months. This means that brands and audiences are becoming less and less in sync with one […]

Every visit to your website represents intent. Someone clicked with an expectation shaped by search results, social previews, or recommendations. When that expectation is violated, even subtly, visitors do not complain or explain. They leave. Understanding why this happens and how to correct it is essential for any site that depends on traffic, leads, or…

The internet has always had a peculiar moral code when it comes to labor. Build something for free, and you are celebrated as a visionary. Volunteer your time to improve a shared resource, and you are applauded for your generosity. Test unfinished software, report bugs, and offer feedback without compensation, and you are considered part…