PPC accounts without scripts rely on luck, manual checks, and late alerts. Here’s why that’s a risk serious advertisers shouldn’t accept.
The post Why Every Google Ads Account Needs To Run Scripts appeared first on Search Engine Journal.

This week’s Ask an SEO addresses where keyword optimization ends and keyword stuffing begins in modern search and AI-driven systems.
The post Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized? appeared first on Search Engine Journal.

Google is testing prefilling the search bar in a new Chrome tab, with teasers to encourage you to search deeper with AI Mode. Google is putting in the search box, “Research a topic," "Write something new," "Ask Google," and "Make a plan."

Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search made up over 51% of traffic from Google surfaces to news publishers; that number is now down to 27%.

Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of his MCC accounts.

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen.

Have you seen those Google Discover notifications that pop up and seem like news notifications from the Google app but what they do is drive you into Google AI Mode. I find them incredibly annoying, because every time I click on it, I think I am going to a news article but instead, I am given an AI-generated AI Mode answer.

Wondershare announced that its flagship video creativity product, Wondershare Filmora, has introduced a new intelligent editing assistant called AI Mate. Designed to simplify complex editing workflows and enhance creative productivity, AI Mate marks a further step in the company’s efforts to bring AI-driven efficiency and intuitive guidance into video editing workflows. Built directly into Filmora […]