As marketers race to adopt AI, new results underscore the critical role of a strong data foundation in driving real business outcomes TransUnion announced breakthrough results from a collaboration with Actable, a leader in predictive intelligence for marketers. By integrating TransUnion’s TruAudience Marketing Solutions dataset into Actable’s machine learning models, the partnership achieved a 10% […]

Kevel Continues to Strengthen its Position as a leader in Retail Media Innovation with the Appointment of Jaclyn Nix as Chief Operating Officer Kevel, the leading retail media technology provider, announced the appointment of Jaclyn Nix as Chief Operating Officer. Nix brings more than 18 years of digital marketing and retail media expertise to Kevel, […]

Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report, based on insights from more than 1,100 PR and communications professionals worldwide. The report highlights how PR teams are navigating rising expectations, evolving measurement demands, and using AI as a strategic advantage – […]

End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients Advanced programmatic platform Limelight Inc. has launched the Adaptive Rules Centre (ARC) – a rules-based toolkit that enables users of Limelight’s white-label platform to customise and optimise ad performance through automation. In early tests, users have reported revenue increases […]

The combination brings unmatched sector expertise, designed to connect marketing and communications strategy to business outcomes at the scale and speed the industry demands Highwire, a strategic marketing communications agency, announced it has acquired The Bliss Group, an insight-driven PR and marketing firm, to create the modern agency partner designed to connect marketing and communications […]

Joint agentic AI solution empowering CSPs with a multi-agentic framework to revolutionize customer care, network and service operations. Mycom, an Assurance leader offering AI, Data and Automation solutions for some of the world’s largest communications service providers (CSPs), and Groundhog Technologies, provider of the industry-leading CovMo™ geolocation platform announced a strategic collaboration combining their Assurance, […]

Seasoned Executive Appointed to Lead Operations During Period of Rapid Expansion Dallas-based CyrusOne, a leading global data center developer and operator, announced that Robert Johnson has joined the company as Chief Business Officer. In this role, Johnson will be responsible for the performance and operations of CyrusOne’s U.S data centers. He will oversee CyrusOne’s growing […]

InfiniGrow acquisition advances Amplitude’s AI vision by expanding intelligent analytics across marketing and revenue use cases Amplitude, Inc. has acquired InfiniGrow, an AI marketing analytics company. The acquisition reinforces Amplitude’s focus on making analytics actionable and helping marketers move faster, make smarter decisions, and drive business outcomes from a single platform. Marketers have more data than […]

As buyer expectations continue to rise, many sales teams are rethinking how automation fits into modern LinkedIn prospecting. The challenge is no longer whether teams can send messages at scale, but whether those messages are timely, relevant, and grounded in real buyer behavior. Valley has released a product update designed to address that challenge by […]