The llms.txt proposal aims to guide AI systems through web content, but without governance or verification, it risks repeating old SEO trust failures.
The post llms.txt: The Web’s Next Great Idea, Or Its Next Spam Magnet appeared first on Search Engine Journal.

How to build high quality links with very little effort. You might as well try them.
The post Lazy Link Building Building Strategies That Work appeared first on Search Engine Journal.

Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling.
The post Google Adds AI Shopping Tools Across Search, Gemini appeared first on Search Engine Journal.

Google responds to EU investigation into its site reputation abuse policy, defending enforcement against parasite SEO as essential for protecting search quality.
The post Google Defends Parasite SEO Crackdown As EU Opens Investigation appeared first on Search Engine Journal.

Strike Graph was chosen among the top 3% of startups nationwide for AWS and Meta’s “Building with Llama” program to accelerate AI innovation in compliance. Strike Graph, the AI-native compliance management platform, announced that it has been selected as one of only 33 startups nationwide to participate in the AWS Startups: Building with Llama program—a […]

Qlik®, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), announced it has been named a Leader in the IDC MarketScape: Worldwide Data Integration Software Platforms, 2025 Vendor Assessment (doc #US53001625, October 2025). Qlik believes IDC’s assessment reflects how enterprises are shifting to real-time ingestion and replication, governed self-service access, and […]

Bloomreach, the agentic platform for personalization, introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces — powered by its AI-powered search solution Bloomreach Discovery and amplified through its marketing and conversational shopping solutions. The feature transforms traditional product-listing pages into dynamic, story-driven experiences—showcasing the power of Bloomreach’s connected suite. Personalized Media in-Grid brings the […]

Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that “phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable."

Google has documented a new user agent, a user-triggered fetcher, named Google-Pinpoint. “The Google-Pinpoint fetcher requests individual URLs that Pinpoint users specified as sources for their personal collections of documents," Google posted in its updated documentation.