Search News Buzz Video Recap: Google December Core Update Done, News Publishers Hit Hard, Frankenstein AI Recipe Horror & Happy New Year

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are a complete horror. Google questioned the need for ccTLDs for international SEO…

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From Campaigns To Control Planes: Why Martech Is Replacing Brand Strategy?

For many years, marketing worked with a clear division of labor. Brand strategy was the job of off-site leadership meetings, long-term planning documents, and well-thought-out stories about purpose, positioning, and promise. Execution, on the other hand, was tactical. It included campaigns, channels, creatives, and calendars that brought that plan to life. First first thinking, then […]

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