Comviva unveils its AI vision for MarTech with GenAI-Driven MobiLytix® Real Time Marketingthe platform
Comviva, a global leader in digital transformation solutions across customer experience management, data monetization, and digital financial services, announced the unveiling of its GenAI driven MobiLytix® Real Time Marketing (RTM) with advanced AI capabilities designed to help enterprise marketers drive higher conversion, retention, and customer lifetime value. The new MobiLytix platform introduces powerful GenAI capabilities that significantly reduce manual […]