Audience considers the format ‘unique and novel’ and it fits in ‘seamlessly’ with the viewing experience compared to standard video ads or banner ads Recent campaign data shows home screen ads can more than double signups for streaming services Xumo, a streaming platform joint venture between Comcast and Charter Communications, released a new report that […]

VertexOne, a leading provider of cloud software designed to revolutionize the customer experience within the energy and utility industry, announced that electricity and natural gas provider, Discount Power, Inc. has successfully gone live with VertexOne’s leading billing and customer information system (CIS), VXretail, and electronic data interchange (EDI) solution, VXexchange. “VertexOne’s software gives us the scalability […]

Harmonic’s XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement Harmonic announced that Czech Television (Czech TV), the public broadcaster of the Czech Republic, has teamed up with Harmonic to modernize its video streaming workflow. By adopting Harmonic’s award-winning software-based XOS Advanced Media Processor and moving transcoding operations in-house, Czech TV gains greater […]

BrowserStack, the world’s leading software testing platform, launched its AI-powered Test Failure Analysis Agent, an autonomous system that debugs test failures with QA-level accuracy up to 95% faster, directly addressing the widening productivity gap between developers and QA teams. That gap has widened as AI coding assistants help developers ship code faster. QA teams, meanwhile, […]

ID.me announced it has entered into a contract with the Centers for Medicare & Medicaid Services (CMS) to enable secured access and improved user experience on Medicare.gov beginning in early 2026. Medicare beneficiaries will be able to verify their identity and sign in using ID.me, the next-generation digital identity wallet trusted by more than 157 […]

New AI-Powered Assistant Makes Every Marketer An Expert Instantly Integral Ad Science announced IAS Agent, a new AI-powered assistant that helps customers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale. Powered by the industry’s most comprehensive dataset—and backed by 15+ years of proprietary IAS insights—IAS Agent is intuitive by design, empowering […]

Email marketing is often treated as a background task rather than a strategic system. Teams focus on acquisition channels that feel more immediate or exciting, while email quietly continues to deliver compounding value. The irony is that the return on investment (ROI) from email is frequently overlooked until performance drops, deliverability suffers, or revenue gaps…

Teams can now access ImageKit’s entire media library inside Contentful, apply real-time transformations, and deliver fully optimized images and videos, including streaming across websites and apps without changing existing workflows. ImageKit, a unified image and video API platform with integrated Digital Asset Management (DAM), announced the launch of its ImageKit App for Contentful, now available […]

Q3 Marks Strong Enterprise Growth with 50+ New Logos and 125% Net Revenue Retention Conductor, the only end-to-end, enterprise AEO platform, announced strong momentum through Q3, driven by accelerating enterprise adoption as AI search became a core performance channel. Q3 growth accelerated with more than 50 new enterprise logos, Net Revenue Retention exceeding 125 percent, […]

Jellyfish Australia, a digital marketing performance company that helps brands thrive through the fusion of creative, consulting, and technology, has announced the appointment of Maria Africa as Senior Director of Paid Media. Maria has more than sixteen years of experience in cross-channel strategy, performance marketing, and client solutions across global and regional B2C and B2B […]