B2B buyers have changed how they learn, evaluate, and decide — and video has become one of the most influential mediums shaping that journey. eMarketer’s B2B Video Marketing 2025 report highlights a significant shift: video is no longer a supporting asset but an essential driver of trust, clarity, and measurable revenue impact. For martech professionals…

I recently moved my author bio into the sidebar to make it more visible to readers, especially on long-form articles where the author’s expertise matters. WordPress includes great built-in author fields, but there wasn’t a clean, flexible way to output them in a widget—at least not without writing custom markup every time or relying on…

Here is a recap of what happened in the search forums today…

Market research teams from People Inc., Warner Bros. Discovery, Oura and Beem Credit Union sign on to year-long initiative Rival Technologies announced the official launch of the Innovation Insiders Program, a unique educational initiative designed to help market research teams at brands move from AI theory to hands-on transformation. The first cohort began in October, bringing […]

New data integration capabilities simplify mainframe-to-cloud modernization, delivering real-time, high-integrity data to AWS for analytics and AI. Precisely, the global leader in data integrity, announced an expansion of its collaboration with Amazon Web Services (AWS) through new enhancements to Precisely Connect that enable real-time, direct data replication from mainframes to Amazon Simple Storage Service (Amazon […]

Guideline announced a significant enhancement to its AI Agent, expanding the product’s capabilities with fully customizable dashboards that turn conversational insights into persistent, collaborative workspaces. The update marks the next evolution of Guideline’s approach to AI-driven analytics, allowing teams to transition from quick, natural-language queries to structured, ongoing analysis powered by verified media investment data. […]