Two-thirds of operators have clear vision and plan for becoming AI-native, availability of talent is a pressing concern – new TM Forum Insights research. At Innovate Asia 2025 next week (25-27 November, Bangkok), TM Forum CEO Nik Willetts will spotlight Asia-Pacific telecoms as global AI trailblazers. With 64 percent having a clear AI vision – far […]

Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the organic/free listings with the search ads/sponsored listings.

From forecasting to post-peak analysis, here’s how advanced PPC teams turn demand volatility into long-term growth.
The post How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons appeared first on Search Engine Journal.

Certification strengthens NIQ’s position as a global leader in media outcomes measurement. NIQ, a leading consumer intelligence company, is proud to announce its certification as a Google Meridian partner, enabling NIQ to utilize Google’s open-source marketing mix models to measure marketing impact for advertisers. This achievement underscores NIQ’s commitment to delivering transparent and actionable outcome […]

With detailed targeting features, enables using Advantage+ sales campaigns for all kinds of ad campaigns transcosmos hereby announces that the company has developed and released “trans-ASC,” an advertising solution that enables more detailed targeting using “Advantage+ sales campaigns,” an advertising product by Meta Platforms, Inc. (Meta). With trans-ASC in place, brands can run the PDCA […]

Adobe’s purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty.
The post SEO Community Reacts To Adobe’s Semrush Acquisition appeared first on Search Engine Journal.

BeMind by BearingPoint signals a new era in SAP transformation. It combines the precision of full-stack AI with human expertise to achieve significant productivity gains, faster results, and a measurable increase in output quality. SAP transformation projects are often complex and resource-intensive. BearingPoint’s new AI-powered platform, BeMind by BearingPoint, tackles these challenges head-on by streamlining […]

Crafty Apes is continuing its international expansion with a round of senior creative and production hires across the UK, Canada, and Australia, bolstering the studio’s leadership bench as demand for high-end VFX work surges worldwide. Crafty Apes has hired two key players in leadership at its Sydney office. Creative Director and Senior VFX Supervisor Adam […]

As AI becomes a key factor in digital marketing, it’s essential for businesses to train their employees in fine-tuning prompts, auditing responses, analyzing model behavior, and fact-checking. AI era is offering businesses a transformational opportunity to gain more visibility, and to attract more customers. Predictive digital marketing, rankable content, and search engine friendly approach are […]