X lawsuit vs. Apple and OpenAI stays in Fort Worth, Texas; judge suggests they move there
The Elon Musk companies X and xAI are not based in Fort Worth. But they sued Apple and OpenAI there for some reason.
Google Search Ranking Volatility Heats Up From October 15th To 17th
There may have been another unconfirmed Google search ranking update that occurred between October 15th and October 18th. The bulk of the volatility seemed to be around Thursday, the 16th.
Google Search Ranking Volatility Heats Up From October 15th To 17th Read More »
As Anthropic tries to keep pace with OpenAI, it’s also taking on the U.S. government
David Sacks, the White House AI and crypto czar, has been publicly critical of Anthropic, which is chasing OpenAI in the artificial intelligence market.
As Anthropic tries to keep pace with OpenAI, it’s also taking on the U.S. government Read More »
The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise
Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.
The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise Read More »
Why incrementality is the only metric that proves marketing’s real impact
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
Why incrementality is the only metric that proves marketing’s real impact Read More »
Agentic PPC: What performance marketing could look like in 2030
Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.
Agentic PPC: What performance marketing could look like in 2030 Read More »
The future of SEO: Why optimization still matters, whatever you call it
Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.
The future of SEO: Why optimization still matters, whatever you call it Read More »
Google adds ‘Sources’ column to AI Max search term reports
Google’s new Sources column in AI Max reports shows where traffic comes from, giving advertisers clearer insight into AI-driven matches.
Google adds ‘Sources’ column to AI Max search term reports Read More »
Susan Yen talks account structure & PMax fails
Susan Yen shares how a major PMax misstep taught her the importance of transparency, testing, and staying human in an automated world.
Susan Yen talks account structure & PMax fails Read More »
Google Maps Ads get scrollable sitelinks boost
Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.
Google Maps Ads get scrollable sitelinks boost Read More »