Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google told us we would get more core updates…

What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown.
The post The Impact Of AI Mode On SEO – Analysis Of 10 Studies appeared first on Search Engine Journal.

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned off, but this is confusing some advertisers and impacting reporting and ad performance for some.

Google is testing another variation of the AI-generated product summaries in Google AI Mode, this one is named “What to know." It is made up of user reviews and web sources, according to the disclaimer.

Google added a new “sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. “If an account does not have any campaigns, it’ll be permanently deleted by Google Ads 6 months after cancellation," Google wrote.

Ten months ago, Google said on stage at Google Search Central Live event in the Google Zurich office that we should expect more core update, more update. We now have about two months left of the 2025 year and we are in no way going to see more core updates, more often from Google.