This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results.
The post PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate appeared first on Search Engine Journal.

Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping campaigns.

Google announced a bunch of AI-based search features for Google Shopping, AI Mode and Gemini for the holiday season. Google is rolling out the AI Mode comparison feature (we saw it earlier), calling stores feature, AI price tracking and agentic checkout based on the price trigger.

Supposedly, there is this “hack" to "crack the code" to make your Local Service Ads work in Google Ads that is fake and not recommended. Folks are saying if your LSAs are not working, you should close that Google Ads account and make a new one. But Google and LSA experts are saying otherwise.

Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect suspensions by 80%, appeals are addressed 70% faster and 99% of appeals are resolved within 24 hours.

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said…

New innovation to support breakneck momentum in UK and EMEA markets billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, announced significant enhancements to its technology capabilities, including the introduction of audrai, the first AI-powered agentic system built to optimise planning and performance for OOH advertising. The company’s technology-first approach has fuelled […]

Harry Clarkson-Bennett reveals how to turn Google Search Console’s constraints into enterprise-level SEO advantages through smarter property segmentation.
The post How To Make Search Console Work Harder For You appeared first on Search Engine Journal.