From 2005 to 2025, the digital landscape in North America has grown and matured in ways that go far beyond simple increases in usage. In 2005, the internet was still a significant growth area; by 2015, digital channels had become mainstream; and by 2025, connectivity, mobile devices, streaming, search, commerce, and advertising are deeply embedded…

Strategic funding round supports Inflektion’s growth and expansion of its automation, real-time funnel personalization, and audience intelligence in influencer marketing. Everflow, the leading partner marketing platform, announced that it led the most recent round of funding for Inflektion, a performance marketing technology company reimagining how advertisers and agencies activate, manage, and scale partnerships. CTR Capital also participated […]

Google is testing an update to the reviews services summary box. We know Google does ask for services attributes and other attributes from both the business owner and reviewers but this review box seems newish.

Google’s Robby Stein announced three new agentic capabilities within AI Mode – (1) booking event tickets (2) booking beauty appointments and (3) wellness appointments.

A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns.
The post Using Attribution Paths To Transform Your Google Ads Strategy appeared first on Search Engine Journal.

AI-powered voice game sets new standard for digital marketing Nissan has redefined customer engagement by partnering with global cloud communications platform Infobip to pioneer a first-of-its-kind Agentic AI campaign. Nissan Kingdom of Saudi Arabia (KSA) leveraged Infobip’s newly launched Conversational AI Gamification, an AI-powered toolset that enables playful, immersive experiences across messaging channels. The marketing campaign […]