IAB Tech Lab Unveils Agentic Roadmap for Digital Advertising
Roadmap Details How Open, Interoperable Standards Are Being Extended With Modern Protocols to Power Agentic Systems at Scale IAB Tech Lab, the global digital advertising technical standard-setting body, announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by extending established standards with new agentic and high-performance protocols. […]
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