L&G achieves a 54% increase in call-to-lead conversions, in addition to enhancing internal innovation to boost operational efficiency Legal & General (L&G), one of the UK’s leading financial services providers, has redefined customer engagement by integrating Tealium’s real-time Customer Data Platform (CDP) with Snowflake’s AI Data Cloud. With 12.8 million customers and a complex portfolio spanning life insurance, pensions, and […]

$8M funding round led by GV fuels first-of-its-kind use of large language models Continua, the company pioneering Social AI, announced it has raised $8 million in seed funding to uplevel the group chat, reimagining how artificial intelligence can be a true participant in dynamic conversations. The round was led by GV with participation from Bessemer […]

A UK-first, the service leverages esbconnect’s GDPR-compliant database of 17m UK email addresses to identify and convert unknown website visitors through email Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email. Retargeting website visitors […]

Implementation Guidance and Reverse Mappings Included to Support Transition Across Platforms IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of two new mappings and implementation guidance that connects Content Taxonomy 2.1 — a classification system initially designed to categorize webpage and app content — to Ad Product Taxonomy 2.0, which […]

Agent Assist for email empowers teams to deliver faster, higher-quality support; comprehensive email support in Conversation Intelligence unlocks voice of the customer visibility in 100% of email exchanges Cresta, the leading contact center AI platform for human and AI agents, announced its expansion of its Agent Assist and Conversation Intelligence solutions to email-based customer support, […]

Precoro, the procurement centralization and automation platform, announced a major expansion of its AI capabilities with the launch of mobile-first expense automation. This new feature allows users to simply snap a photo of a receipt, and expense forms are auto-filled in seconds—eliminating manual data entry and reducing processing time for teams on the move. The […]

Momentum to deliver instant sales insights and account intelligence, accelerating revenue growth with launch of SmartClips, Account Briefs, and other AI features. Momentum, a leader in AI revenue orchestration, announced the launch of SmartClips and Account Briefs, two new AI-powered tools that expand the company’s Agentic AI platform, equipping revenue teams with intelligent AI agents […]

Soracom Query delivers IoT data insights, Flux Video Analysis unlocks advanced IoT use cases, and Flux App Templates generates IoT workflows on demand Soracom, Inc., a global provider of advanced IoT connectivity solutions with full MVNO capability, announced two new platform services that leverage GenAI capabilities to accelerate IoT development and support leading-edge video analysis […]

From AI Overviews to attribution loss, here are five reasons SEO conversions may be falling and how to check what’s hitting you hardest.
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