IAB Tech Lab Introduces Open-Source Solution, Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser Lockdowns
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss. Built as an open-source industry solution, Trusted Server shifts critical advertising functions away from the […]