RT @MikeMartinGB: Stop waiting for the perfect time. Start with the perfect system https://t.co/ATHsC5bTxU — Mike Martin (@MikeMartinGB) Jun 13, 2025 from Twitter https://twitter.com/MikeMartinGB June 13, 2025 at 03:56PM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google had some serious issues with Google Search, Discover…

This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google’s Sundar Pichai said AI Mode…

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https://t.co/G8edY9P467 is what the smart businesses are doing while you post flyers. — Mike Martin (@MikeMartinGB) Jun 13, 2025 from Twitter https://twitter.com/MikeMartinGB June 13, 2025 at 02:02PM

Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad technology vendors opt-out control from AdSense Blocking controls.

Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this “Simplifying the search results page."

Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a “back to all" option in the autocomplete.

Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you to properly test the campaign.

At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you try to go to AI Mode in the U.S. when signed out of Google or in incognito mode, it should work for you.