InMarket Releases Its “Breakthrough Moments” Leaders of Top-Performing Advertising Campaigns

Danone, Jack Daniel’s®, Bayer and OLLY are among this year’s front-runners, prioritizing real-time moments to drive incremental return on advertising spend & sales. InMarket, a leader in real-time marketing and measurement, released its annual “Breakthrough Moments” Report. This year’s Breakthrough Moments winners successfully combined timing, relevance and context to create unforgettable brand experiences, driving outcomes as high as […]

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PadSquad Launches ‘The Big 5: The Advertiser’s Guide to $1.2 Trillion in Shopping Moments’ Report

New Playbook Previews 2025’s Top Seasonal Commerce Moments, Providing Advertisers with a Blueprint for Marketing Success PadSquad, the leading provider of high-impact digital ad and video experiences for brands and agencies, has debuted the complete report for tentpole marketing and seasonal advertising, The Big 5: The Advertiser’s Guide to $1.2T in Shopping Moments. As advertisers’ […]

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Zight Boosts Support Efficiency with Zendesk Integration and Adding Request Video Feature To Its Platform

Zight now integrates with Zendesk, allowing support teams to embed screen recordings, GIFs, and annotated screenshots directly into tickets for faster, clearer responses. The new Request Video feature lets customers share screen-recorded issues, helping teams diagnose and resolve problems more efficiently. Zight, the leading AI-powered screen recording and visual communication platform, announces a powerful new […]

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FADEL Unveils AI-Powered Business Insights for Smarter Licensing & Royalty Management

New Release of IPM Suite™ Delivers Predictive Analytics, Dynamic Dashboards, and Executive Insights FADEL, a leader in rights and royalty management, has unveiled a breakthrough AI-powered upgrade to IPM Suite™, redefining how licensing and finance teams harness data. With predictive analytics, dynamic dashboards, and instant executive snapshots and reports, the latest release converts complex data into […]

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How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment via @sejournal, @torylynne

A marketing measurement plan maps the crucial gears and cogs behind business-critical data and analytics to support accuracy, strategic alignment, and smooth implementation.
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